- Tytuł:
- The Implementation Of Loyalty Forecast Model In Identifying Key Clients Of An Enterprise
- Autorzy:
- Michalska-Dudek, Izabela
- Wydawca:
- Szczecin University Press
- Cytata wydawnicza:
- Michalska-Dudek I., The Implementation Of Loyalty Forecast Model In Identifying Key Clients Of An Enterprise, "University of Szczecin Scientific Journal No 780 Service Management vol. 11", 2013, pp. 35-51
- Opis:
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Izabela Michalska-Dudek
The hereby paper discusses the concept of clients’ loyalty probability forecast model, which may be used in the process of establishing an optimum portfolio of clients by means of identifying and selecting key clients of an enterprise. The verification of sug-gested model correctness in the process of consumer loyalty establishment will be per-formed based on a selected Polish travel office operations. - Dostawca treści:
- Repozytorium Centrum Otwartej Nauki
Artykuł