Temat: multimodality - Prolib Integro

Skocz do pozycji: 1.

Tytuł:: Grammatical Devices in Polish Memes About Russia: a Multimodal Analysis
Autorzy:: Wabnic, Kamil
Zaśko-Zielińska, Monika
Krzywdziński, Jan
Wydawca:: Harrassowitz Verlag
Cytata wydawnicza:: Krzywdziński, J., Wabnic, K., Zaśko-Zielińska, M. 2025. Grammatical Devices in Polish Memes About Russia: a Multimodal Analysis. In: Lewicki, A., Morawiecki, J. (eds.). Empire from a Distance: Images of Russians, Russia and the Soviet Union in Texts of Culture, p. 139-158. DOI: http://dx.doi.org/10.13173/9783447123969.139
Opis:: Publication co-financed from the research and research commercialisation fund of the University of Wrocław. Publication partially funded by the Excellence Initiative – Research University program at the University of Wrocław.
The main goal of the article is to single out and describe the grammatical devices that generate memes; these are conditioned by both genology and the hyperconnective online communication that contributes to both the formation of the groups of senders-receivers and the shared common ground. The analysis is based on three Russia-themed meme templates (“THAT FEELING WHEN”, “IN SOVIET RUSSIA” and “OUR”). The study inspects the influence of the multimodality of memes on the formation of lexico-grammatical patterns that are adjusted to mediated communication and its brevity, replicability, innovativeness, productivity and cut and driedness.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 2.

Tytuł:: Zeichen, Ort, Bezugnahme : zur Einleitung
Sign, place, reference : an introduction
Autorzy:: Liedtke, Frank
Berdychowska, Zofia
Wydawca:: Peter Lang
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 3.

Tytuł:: Multimodal communication in instructional settings : an investigation of the functional roles of gestures and arrows
Autorzy:: Coskun, Melda
Emil, Serap
Acartürk, Cengiz
Opis:: In daily communication and instructional settings, arrows and spontaneous gestures usually convey similar spatial information to interlocutors. They can visualize spatial information in 2D or 3D space based on shared conceptual and spatial representations. The present study investigates the relationship between spontaneous gestures and arrows from the perspective of generation and comprehension in instructional settings. We introduce a corpus of arrows in written multimodal text and a corpus of gestures generated during communication through multimodal instructional material. We also report an experimental investigation that used corpus material to study the impact of gestures on comprehension learning. A comparison of the corpora reveals functional similarities and differences between arrows and gestures and their complementary role in multimodal communication. The findings suggest that arrows and gestures may share a common conceptual space during communication, having a significant impact on comprehension and learning.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 4.

Tytuł:: Demotivators as deprecating and phatic multimodal communicative acts
Autorzy:: Ozga, Krzysztof
Wydawca:: Routledge
Opis:: The aim of this chapter is to show how an analytical framework that combines multimodal, semantic and pragmatic analysis can account for the way in which demotivators function as communicative acts. A demotivator is a conjunction of an eloquent picture or photo with a caption which comments on its content, which usually produces an ironical effect. In what follows I address the origin and definition of demotivators, the evolution of their socio-communicative function, the categorisation of demotivators by area of focus, and the relation between the linguistic and the visual components of demotivators. The empirical material includes demotivators created by members of the Polish- , English- and Russian-speaking communities. A corpus of over 1,000 items has been gathered. The items were retrieved from the following websites: http://demotywatory.pl/, www.demotivators.ru, www.demotivers.com, and the social networking service Facebook. The study provides evidence that demotivators should be treated as a discrete category of units which have the potential to develop in pragmatic and multimodal directions.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 5.

Tytuł:: "We Poles are pill poppers" : proximity in Polish medical popularisation videos on YouTube
Autorzy:: Szczyrbak, Magdalena
Tereszkiewicz, Anna
Opis:: The paper focuses on strategies of creating proximity in multimodal online communication. Based on the case study of a popular Polish YouTube medical channel (Najprościej mówiąc), the analysis examined how, relying on different modes of communication, the authors establish a relationship with the audience and how they create and display their identity and their position on the issues discussed. It was also the aim to determine whether the socio-cultural context of communication and the national identity of the YouTubers influences the construction of proximity. To uncover these aspects, the study drew on the concept of proximity as introduced and defined by Hyland (2010). The results show a diversity of multimodal strategies of establishing proximity along the facets of organisation, argument, credibility, stance, and engagement. The original classification into the proximities of commitment and membership was extended to include a third type, i.e. the proximity of experience, which involves the demonstration of communality with and knowledge of the immediate sociocultural context of communication.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 6.

Tytuł:: Closing argument as multimodal oratory : insights from the Chauvin trial
Autorzy:: Szczyrbak, Magdalena
Opis:: The paper examines selected aspects of the defence closing argument in a highly publicised criminal trial to illustrate the orchestration of various semiotic resources in legal persuasion and to explain their role in the creation of meaning. The study demonstrates that closing arguments are multimodal performances whose persuasiveness results from the combination of modes (speech, image, video, gaze, gesture, posture, proxemics) which contextualise and strengthen one another, rather than language alone. Drawing on earlier research into multimodality, courtroom rhetoric and proximity in disciplinary genres, the analysis centres on the ways in which the defence counsel controls the rhetorical features of his narrative and constructs himself and the audience as people with similar understandings and goals. The study specifically demonstrates how the counsel constructs the proximity of commitment, the proximity of membership and the proximity of experience. It explores such facets of proximity as: organisation, argument structure, credibility, stance and engagement, and identifies key rhetorical strategies used to achieve the intended communicative effect. The analysis clearly shows that the persuasiveness of the counsel’s performance depends on the synchronisation of a range of meaning-making resources, which, if used in isolation, would result in a much less engaging argument.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 7.

Autorzy:: Chrzanowska-Kluczewska, Elżbieta
Opis:: The focus of this article falls on chosen instances of humorous nonsense poetry, targeted at English-speaking children, which contains verbal and visual modes of expression. The interplay of nonsense with the visuality of the text in children's poetry assumes three distinct forms: 1) visual poems, 2) multimodal texts, where illustrations, often nonsensical, support the verbal text, and 3) texts based on phonetic play. In all the poems multimodality has an important rle to play in the creation and strengthenng of the effect of humorous bisociation/incongruity. A tight intertwining of the phoneti, semantic, and visual layers in such texts becomes an additional challenge for ther translators. The theoretical keystone for these considerations remains H. Bergson's study Laughter (1900/2008), which deftly combines the superiority, the incongruity, and the release theory of modern humour studies. Bergson rightly links the sources and effects of the nonsensical and the comic to the notion of game/play and to the idea of dream-like illusion they create.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 8.

Tytuł:: Мультимодальность в обучении русскому языку как иностранному
Multimodality in Teaching Russian as a Foreign Language
Autorzy:: Kozdra, Michał
Wydawca:: Государственный институт русского языка им. А.С. Пушкина
Opis:: This paper is devoted to presenting selected multimodal objects as useful tools in practical classes of Russian as a foreign language. The main goal of learning process is achieving a high level of proficiency by learners, i.e. with highest efficiency, using time efficiently, and using all available resources effectively. Multimodal objects can enhance learning effectiveness and student motivation.
В статье рассматриваются возможности применения мультимодальности в обучении русскому языку как иностранному. Использование мультимодальных объектов в качестве аутентичного материала на уроках русского языка как иностранного вызывает интерес, желание высказаться, располагает к общению, то есть способствует формированию коммуникативной компетенции.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 9.

Tytuł:: Land art i geograficzne haiku, czyli sztuka wiązania
Land art and geographical haiku, or the art of associations
Autorzy:: Nacher, Anna
Opis:: The author analyses the practices of land art as the examples of transversality and multimodality that reach beyond the logics of representationalism, especially when the artwork is considered as the networked object including documentation, context of its production and the various instances of the auctorial paratexts. Such an investigation raises important questions pertaining to the very act of categorization what constitutes an artwork, but also to the experience of bodily movement through the space, with its nonlinearity, fragmentation and specific instances of embodiment. The main point of interest here are walk-based projects by Hamish Fulton (especially what has been dubbed as geographical haikus) and Richard Long, as well as the exhibition design and various forms of documentation accompanying the artwork.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 10.

Tytuł:: English in Polish outdoor advertising : a linguistic landscape analysis of Polish advertisements of cultural events
Autorzy:: Dąbrowska, Marta
Opis:: The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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