Temat: Competitive advantage

Skocz do pozycji: 1.

Tytuł:: Creation of the competitive position, and international activities. Case study of Terravita ltd.
Autorzy:: Marcinkowski, Bartosz
Wydawca:: Visnik. Ekonomiczni Nauki
Opis:: One of the forms to build competitive position is working on the global market, allowing to broaden markets, access to cheaper or skilled labour, cooperation with international counterparties, placement of production in the best phase of the value chain, etc. The author describes achieving competitive advantage through globalization of the activities based on the example of a company operating on the extremely dynamic market of chocolate products export.
Bartosz Marcinkowski
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 2.

Tytuł:: Economic Conditions of the Functioning of the Food Industry Companies in Poland
Autorzy:: Firlej, Krzysztof
Wydawca:: University of Hradec Kralove, Faculty of Informatics and Management
Cytata wydawnicza:: K. Firlej, Economic conditions of the functioning of the food industry companies in Poland, University of Hradec Kralove, Faculty of Informatics and Management, Hradec Kralove 2015
Opis:: Krzysztof Firlej
Please visit: http://krzysztoffirlej.pl/
The present article examines the extent to which the processes taking place in the economy, and closer to the business environment of the food industry in Poland affect their performance and competitiveness. The study was conducted on a representative sample of 267 enterprises of the food industry in the years 2012 and 2013. The research noted that: enterprises of the food industry operate in a highly competitive market, the Polish membership in the European Union has influenced a major change in the methods, ways and standards of production and the market pressure applied to the implementation of innovations that changed the image of Polish food industry. It was also found that in the area of determining the degree of impact on processes in the areas close to the surveyed enterprises, their function to the greatest extend was affected by: the level of competition between companies, the bargaining power of buyers and bargaining power of suppliers.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 3.

Tytuł:: Absorptive Capacity and Its Role for the Company Growth and Competitive Advantage: The Case of Frauenthal Automotive Toruń Company
Autorzy:: Lis, Andrzej
Sudolska, Agata
Wydawca:: Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione" / Wyższa Szkoła Biznesu - National Louis Univeristy
Cytata wydawnicza:: Lis, A., Sudolska, A., Absorptive Capacity and Its Role for the Company Growth and Competitive Advantage: The Case of Frauenthal Automotive Toruń Company. Journal of Entrepreneurship, Management and Innovation (JEMI), 2015, vol. 11, nr 4 : The Process of Firm Growth. Ed. by M. Gancarczyk, J.M. Zabala-Iturriagagoitia, s. 63-91
Opis:: The aim of the paper is to study the role of absorptive capacity for the company growth and competitive advantage through open innovations. The case of Frauenthal Automotive Toruń is used to explore how the routines and best practices associated with the firm absorptive capacity contribute to its success. The case study is to validate the thesis that through developing skills to recognize valuable knowledge in the environment, acquire this knowledge, assimilate, transform and develop it companies are able to apply and benefit from open innovations in order to grow and strengthen their competitive advantages. In order to achieve the aim of the paper the following research objectives have been set: (1) to identify the lessons and best practices applied in Frauenthal Automotive Toruń in relation to the company absorptive capacity; (2) to analyze the relationships between the concepts of absorptive capacity and open innovation; (3) to exemplify and discuss the outcomes of the company absorptive capacity in regard to innovations, company growth and competitive advantage.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 4.

Tytuł:: Managing an intergenerational workforce as a factor of company competitiveness
Autorzy:: Baran, Małgorzata
Kłos, Monika
Wydawca:: Centre of Sociological Research
Cytata wydawnicza:: Baran, M., Kłos, M. (2014). Managing an intergenerational workforce as a factor of company competitiveness, "Journal of International Studies", Vol. 7, No. 1, pp. 94-101.
Opis:: The purpose of this paper is to present the concept of intergenerational cooperation which, in the face of current demographic changes, including the aging population, can provide support for modern business. The concept presented here emphasizes the need to develop intergenerational cooperation in order to keep improving company competitiveness through dispelling myths about the destructive influence that the youngest generation entering the labour market supposedly has on cooperation. The scientific literature on the subject provides many ambiguous definitions of competitiveness, which usually fail to determine the factors necessary to achieve it and, instead, often resort to making comparisons between companies. This vagueness comes from a diversity of approaches to defining the sources of competitive advantage. A review of literature and research conducted among business executives by the authors of this paper allow us to dispel the myths that often lead to discrimination against Generation Y members in the labour market. The study also outlines several areas in which generational diversity management may bring benefits, as well as its impact on building a competitive edge in the following fields: costs, resources, marketing, system organization, creation and communication. This enables to build core competencies in new areas, especially by focusing on the learning process, which results in the acquisition of new knowledge and skills by employees, improving existing skill and knowledge levels, as well as introducing the principle of knowledge management. As a result, better conditions for the development of resources and new ways of their configuration are provided which, in turn, serves as a basis for the creation and development of core competences in the company.
Małgorzata Baran
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 5.

Tytuł:: The role of the brand in purchasing processes: from consumer awareness to loyalty
Rola marki w procesach zakupowych: od świadomości do lojalności konsumenta
Autorzy:: Majkrzak, Anna Xymena
Wydawca:: Akademia Nauk Stosowanych w Nowym Sączu
Cytata wydawnicza:: Majkrzak, A. X. (2024). The role of the brand in purchasing processes: from consumer awareness to loyalty. Studia Ekonomiczne. Gospodarka · Społeczeństwo · Środowisko, 2(14), 61-71.
Opis:: Artykuł koncentruje się na szerokim omówieniu roli marki w procesach decyzyjnych konsumentów, począwszy od budowania świadomości marki aż po kształtowanie lojalności nabywców. Celem artykułu jest analiza wpływu marki na procesy decyzyjne konsumentów i jej roli w budowaniu przewagi konkurencyjnej przedsiębiorstw. Omówiono w nim ekonomiczne i emocjonalne aspekty marki, przedstawiając wyniki badań nad jej znaczeniem. Artykuł analizuje wpływ marki na decyzje zakupowe konsumentów, a także na budowanie wartości dodanej, wizerunku oraz pozycji rynkowej. Zwrócono uwagę na to, jak silna marka wpływa na kształtowanie lojalności konsumentów. Zawarta w artykule analiza wskazuje, że świadomość marki i jej struktura (wizerunek oraz skojarzenia) odgrywają istotną rolę w tworzeniu wartości, co przekłada się na satysfakcję konsumentów i wspiera długoterminowe budowanie przewagi konkurencyjnej.
The paper focuses on discussing the role of the brand in decision-making processes of consumers, from building brand awareness to developing loyalty. The aim of this paper is to provide a theoretical study on the role and power of branding in consumer decision-making processes and its importance as a tool for building loyalty and competitive advantage. Brand levels were discussed, with attention drawn to economic and emotional aspects and how a strong brand influences consumer loyalty. The analysis contained herein indicates that brand awareness and brand structure (image and associations) play a significant role in the process of building lasting relationships with consumers and supporting long-term competitive advantage.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 6.

Tytuł:: The use of human capital as a key resource in building a competitive advantage of an enterprise
Wykorzystanie kapitału ludzkiego jako kluczowego zasobu w budowaniu przewagi konkurencyjnej przedsiębiorstwa
Autorzy:: Myjak, Teresa
Wydawca:: Państwowa Wyższa Szkoła Zawodowa w Nowym Sączu
Cytata wydawnicza:: Myjak, T. (2018). Wykorzystanie kapitału ludzkiego jako kluczowego zasobu w budowaniu przewagi konkurencyjnej przedsiębiorstwa. Studia Ekonomiczne. Gospodarka · Społeczeństwo · Środowisko, 1(2), 187-195.
Opis:: Human capital is crucial for proper performance of tasks in an enterprise. The aim of the article is to present the human capital as the main resource in building a competitive advantage of the enterprise. The article covers the issue of using human capital as a valuable resource within an organization necessary to create its competitive advantage. Due to the diversity of definitions of „human capital” and the interpretation of the notion of „competitive advantage”, in this study it was assumed that human capital is the fusion of theoretical knowledge, practical skills, abilities, internal motivation and attitudes of employees. The competitive advantage has been defined as a strong asset allowing the company to win with competitors on a local level. The publication was based on the selected literature of the subject and the results of our own research.
Kapitał ludzki jest niezbędny do prawidłowego wykonywania powierzonych zadań w przedsiębiorstwie. Celem artykułu jest przedstawienie kapitału ludzkiego jako głównego zasobu w budowaniu przewagi konkurencyjnej przedsiębiorstwa. Obejmuje on problematykę wykorzystania kapitału ludzkiego jako cennego zasobu wewnątrz organizacji, niezbędnego do tworzenia jej przewagi konkurencyjnej. Ze względu na różnorodność definicji kapitał ludzki i interpretacji pojęcia „przewaga konkurencyjna”, w niniejszym opracowaniu przyjęto, że „kapitał ludzki” stanowi zespolenie wiedzy teoretycznej, umiejętności praktycznych, zdolności, wewnętrznej motywacji i postaw pracowników. Przewagę konkurencyjną określono zaś jako silny atut, pozwalający przedsiębiorstwu wygrywać rywalizację z konkurentami w wymiarze lokalnym. Publikacja powstała w oparciu o wyselekcjonowaną literaturę przedmiotu i wyniki badań własnych.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 7.

Tytuł:: Personality Traits and Sales Effectiveness: The Life Insurance Market in Poland
Autorzy:: Janowski, Andrzej
Wydawca:: Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione" / Wyższa Szkoła Biznesu - National Louis Univeristy
Cytata wydawnicza:: Janowski, A.(2018). Personality Traits and Sales Effectiveness: The Life Insurance Market in Poland.Journal of Entrepreneurship, Management and Innovation, 14(1), 143-160
Opis:: Within organizations in industrialized countries, the quality of human resources tends to become a major issue on the path to achieving a competitive advantage. According to the author’s research, the implementation of the five-factor model of Costa and McCrae provides the solution for the abovementioned problem. This article demonstrates the crucial utility of the five-factor model of Costa and McCrae in the context of life insurance industry effectiveness from both the theoretical and practical perspectives based on a case study of the four largest life insurance companies 796 most effective agents. Results imply the existence of a positive correlation between the level of the selected personality traits intensities and the life insurance agent’s sales efficiency. Moreover, as levels of the personality traits of “openness to experience,” “consciousness,” “agreeableness” and “neuroticism” are the predictors of life insurance company effectiveness, there are fundamentals for induction to be appropriate for the whole retail financial sector human resources management system.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 8.

Tytuł:: The Use of Corporate Culture Principles in the Position of Facility Manager
Autorzy:: Balážová, Žaneta
Hitka, Miloš
Wydawca:: Aeternitas Publishing House
Opis:: Stanisław Borkowski
The paper deals with the issue of corporate culture as a source of competitive advantage of enterprises. The aim is to propose changes in the corporate culture in an enterprise. The research was focused on defining the problem areas and creating proposals to strengthen corporate culture. The analysis is based on the study of enterprise documents and the employee opinion survey carried out by means of a written questionnaire. The analysis allowed us to familiarise with the most visible manifestations of corporate culture in enterprise and to develop strategies to strengthen corporate culture. By means of gained information, changes in corporate culture focused on parts of manifestation which are not so visible or are missing were proposed in the enterprise. The analysed enterprise and also its surrounding can benefit from proposed changes in corporate culture.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 9.

Tytuł:: Effect of green intellectual capital practices on the competitive advantage of companies: evidence from Polish companies
Autorzy:: Bombiak, Edyta
Wydawca:: MDPI
Cytata wydawnicza:: Bombiak, E. Effect of Green Intellectual Capital Practices on the Competitive Advantage of Companies: Evidence from Polish Companies. Sustainability 2023, 15, 4050. https://doi.org/10.3390/su15054050
Opis:: The purpose of this research was to determine the impact of Green Intellectual Capital practices on the competitive advantages of companies in Poland. The study included 150 Polish producing enterprises located across Poland. The first stage of the analysis was an assessment of the level of impact of GIC practices on the competitiveness of the studied organizations with the use of the 5-point Likert scale. The second stage involved an investigation into the correlation between the rating of the impact of GIC practices and their implementation on the basis of the Spearman’s rank correlation coefficient and the regression function. In the course of this research, it was determined that GIC practices had an impact on the competitiveness of organizations and that the impact varied according to the GIC component. Polish managers hold that the major impact was attributed to Green Organizational Capital. The impact of the component was rated at 2.4 on the adopted 5-point scale. In turn, the impact of Green Human Capital and Green Relational Capital was only 2.1. The identification of the correlation between GIC practices and the competitiveness of organizations provides an opportunity for the managers to better understand how companies can achieve a competitive advantage through investment in green intellectual capital. The research findings may, therefore, generate increased interest in GIC development in companies.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 10.

Tytuł:: Survival of the funded: Econometric analysis of startup longevity and success
Autorzy:: Johnson, Daniel K.N.
Keogh, Daniel
Wydawca:: 'Cognitione' Foundation for the Dissemination of Knowledge and Science
Cytata wydawnicza:: Keogh, D., & Johnson, D.K.N. (2021). Survival of the funded: Econometric analysis of startup longevity and success. Journal of Entrepreneurship, Management, and Innovation, 17(4), 29-49. https://doi.org/10.7341/20211742
Opis:: PURPOSE: The existing literature on the success of startup enterprises is thorough in investigating individual factors, but relatively weak in testing those factors in combination. This research tests for interactive effects, i.e., complementarities, between those factors. METHODOLOGY: We use a Cox proportional hazard model to estimate longevity in startups, supplementing it with maximum likelihood estimation of two metrics of success (employment and revenue). In each model, we explicitly test for interactions between terms, thus advancing the literature. FINDINGS: Panel data analysis shows that financing strategy matters to startup success, especially when combined with specific human and social capital attributes of the founders. For example, angel investors and venture capital investors benefit differently from founders with industry experience; founders with higher educational achievement generate more revenue than their peers specifically when their startups collaborate in university partnerships. IMPLICATIONS FOR THEORY AND PRACTICE: The paper suggests specific ways in which entrepreneurs should think about financing options that are complementary with their founder attributes. Further, it suggests that the literature must be very thoughtful, not only about the indicators of success but about advice to policymakers, financiers and entrepreneurs because of the nuanced nonlinearities and interactions we demonstrate. ORIGINALITY AND VALUE: We contribute to the literature on startup financing with a large dataset, careful modelling of interactive complementarities of between inputs, correction of the potential sample selection bias in previous studies, and a suite of modelled outcomes (survival, employment, and revenue) which allow for nuanced results.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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