Temat: customer value - Prolib Integro

Skocz do pozycji: 1.

Tytuł:: Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market
Autorzy:: Tomczyk, Przemysław
Cytata wydawnicza:: Tomczyk P., Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market, paper accepted at 5th EMAC Regional Conference Proceedings, Katowice, Poland, 24-26 September 2014
Opis:: Przemysław Tomczyk
The purpose of this article is to identify the relationship of customer lifetime value management and firm performance by empirical verification of a conceptual model. In the presence of the increasing level of competition in many industries, it is important to build long-term relationships with customers. Customer lifetime value management is the composition of marketing activities, that can be useful to build these kind of relationships through the prism of customer lifetime value. The thesis about the effectiveness of customer lifetime value management in the field of customer knowledge creation has been verified positively by the results of the study.The study was conducted from August till September 2012 and was attended by 1.245 micro-enterprises operating on financial advisers market in Poland (here: insurance agents).
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

Książka

Skocz do pozycji: 2.

Tytuł:: Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market
Autorzy:: Zaborek, Piotr
Doligalski, Tymoteusz
Tomczyk, Przemysław
Cytata wydawnicza:: • Zaborek P., Tomczyk P., Doligalski T., Customer Analysis And Firm Performance: Empirical Evidence From The Polish Insurance Market, paper accepted for presentation at 6th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets hosted by the WU Vienna, Austria, 16-18 September, 2015
Opis:: The paper outlines the outcomes of an empirical investigation of the links between involvement of insurance firms in customer analysis and their financial erformance. The data were collected through a CAWI survey of independent insurance agents in Poland (n=590).Statistical methods included exploratory factor analysis and structural equation modeling. In keeping with the customer lifetime value model and loyalty management theory the concept of customer analysis was operationalized as a second-order reflective construct, expressed through five first order subconstructs. Financial performance was measured with an index of five self-reported metrics. The findings lent support to the hypothesis of a positive association between engaging in customer analysis and financial performance.
Przemysław Tomczyk
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

Książka

Skocz do pozycji: 3.

Tytuł:: Customer Analysis: Does It Help to Improve Firm Performance? Research Results from Polish Insurance Market
Autorzy:: Tomczyk, Przemysław
Doligalski, Tymoteusz
Cytata wydawnicza:: • Doligalski T., Tomczyk P., Customer Analysis: Does It Help to Improve Firm Performance? Research Results from Polish Insurance Market, 5th EMAC Regional Conference Proceedings, Katowice, 24-26 September 2014
Opis:: Przemysław Tomczyk
The paper attempts to answer the research question, whether conducting customer analysis improves firm performance. It presents results of research among Polish insurance agents. According to its findings, conducting customer analysis positively influences firm performance. Other factors that determine firm performance to a large extent are related to economies of scale and established competitive position (i.e. co-workers, low perception of risk related to other channels, agents’ reputation). The use of dedicated CRM software does not influence firm performance.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

Książka

Skocz do pozycji: 4.

Tytuł:: The value for the customer in the perspective of sustainability concept. The case of Polish brands of mineral water
Autorzy:: Komańda, Marcin
Wydawca:: Міністерство освіти і науки України, Національний університет харчових технологій
Opis:: In contemporary literature in the field of management science the issue, which is perceived as important, is to think about innovation. This innovation is often considered as a key challenge for the value offered to the customer (as determined by the adopted business model). Thus conceived innovation is in turn associated very often with the concept of sustainability of the business. This paper presents the results of analysis run for sustainability aspects in websites contents of Polish mineral water brands.
Marcin Komańda
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

Książka

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