Temat: Perceived destination image

Skocz do pozycji: 1.

Tytuł:: Travel blogs and perceived destination image: theoretical background
Autorzy:: Boukhari, Majda El
Sair, Aziz
Tematy:: Internet
Perceived destination Image
Tourism
Travel Blogs; Pokaż więcej
Wydawca:: Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Powiązania:: https://bibliotekanauki.pl/articles/1178672.pdf Link otwiera się w nowym oknie
Opis:: Destination Image (DI) is a concept that has interested researchers in the field of tourism for many years. Using many tools to study this concept, researchers have realized that Travel Blogs (TB) can be an excellent means to get a detailed description about the perceptions of tourists, their motivations and their expectations. The present paper, built on a review of literature, links the two concepts of perceived destination image and Travel Blogs and puts in evidence the importance, characteristics and advantages of these important concepts. In the present work, we cite the main postulates made by researchers both on perceived destination image and travel blogs. The main advantage of this paper, is its ability to give an overall picture that can be used for further theoretical model development of the relationship between Travel Blogs and Perceived destination image.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions
Autorzy:: Kamińska, Wioletta
Mularczyk, Mirosław
Chrapek, Magdalena
Dubis, Lidiya
Malska, Marta
Nesterov, Evgeny
Tematy:: Perceived destination image
Polska
Russians
Ukrainians
visitors
non-visitors; Pokaż więcej
Wydawca:: Uniwersytet Warszawski. Wydział Geografii i Studiów Regionalnych
Powiązania:: https://bibliotekanauki.pl/articles/1931405.pdf Link otwiera się w nowym oknie
Opis:: The purpose of this article is to compare the perceived destination image of Poland as seen by Russians and Ukrainians. This study contributes to understanding the process of how the image of a destination is shaped, the new contribution being the comparison of the image of Poland as perceived by visitors and non-visitors of two nations, which until 1991 were a part of one state. The study is based on a questionnaire consisting of 16 statements on the perceived destination image of Poland. A 5-point Likert scale was used in the survey. A total of 710 people were examined, including 348 Russians and 362 Ukrainians. The reliability of the survey was assessed using Cronbach's alpha index. The hypotheses verification, using Student's t-test, showed that Russians and Ukrainians perceived Poland as an attractive country in terms of tourism. No major diferences between Russians and Ukrainians were observed in the perception of Poland as a tourist destination. Moreover, no influence of past experience was noted on the shaping of the perceived destination image of Poland. Additionally, some managerial implications of significant relevance to destination marketing are discussed, and future directions for research are outlined.
Dostawca treści:: Biblioteka Nauki

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