Temat: Perceived image - Prolib Integro

Skocz do pozycji: 1.

Tytuł:: Image of a PR Manager
Autorzy:: Škvareninová, Oľga
Alföldiová, Alexandra
Tematy:: PR manager
Image
Self-image
Perceived image
Professional image; Pokaż więcej
Wydawca:: Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Powiązania:: https://bibliotekanauki.pl/articles/526537.pdf Link otwiera się w nowym oknie
Opis:: The study focuses on the three main types of the image of PR manager - self-image, perceived image and professional image. Its purpose is to identify all the image attributes needed for a position of PR manager. In the theoretical part, image is defined as the combination of both external and internal reflections of an individual, object or company creating values and awareness. The research part is the application of theoretical principles in the practical operations of three PR managers from the insurance sector and four PR managers from the bank sector. Research is in the form of an 8-question structured interview and qualitative response analyses. The result of the issue is an empirical assessment of the gathered information, studied literature and research. In self-image description the managers describe themselves as creative, systematic, reliable, extrovert, social with excellent communication skills. The perceived image of PR managers requires responsibility, friendliness, helpfulness, politeness and empathy. The professional image of PR managers requires a professional dress code, responsibility, creativity, excellent communication skills, openness to new ideas and experiences. Primary analytical and organizational attributes are considered as an advantage in the profession of PR manager as well.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Travel blogs and perceived destination image: theoretical background
Autorzy:: Boukhari, Majda El
Sair, Aziz
Tematy:: Internet
Perceived destination Image
Tourism
Travel Blogs; Pokaż więcej
Wydawca:: Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Powiązania:: https://bibliotekanauki.pl/articles/1178672.pdf Link otwiera się w nowym oknie
Opis:: Destination Image (DI) is a concept that has interested researchers in the field of tourism for many years. Using many tools to study this concept, researchers have realized that Travel Blogs (TB) can be an excellent means to get a detailed description about the perceptions of tourists, their motivations and their expectations. The present paper, built on a review of literature, links the two concepts of perceived destination image and Travel Blogs and puts in evidence the importance, characteristics and advantages of these important concepts. In the present work, we cite the main postulates made by researchers both on perceived destination image and travel blogs. The main advantage of this paper, is its ability to give an overall picture that can be used for further theoretical model development of the relationship between Travel Blogs and Perceived destination image.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Wizerunek pożądany a postrzegany. Różnice wizerunkowe na przykładzie ekologicznych produktów firmy BeTheSkyGirl
Desired versus perceived image. Brand perception differences based on BeTheSkyGirl eco-friendlyproducts
Autorzy:: Wenecka, Aleksandra
Opis:: The study aims to explore the image differences, comparing the desired versus perceived image, based on the eco-friendly products range of BeTheSkyGirl company. The term image is thoroughly explored with an emphasis on how image enables companies to survive in the highly competitive market environment. Another import topic discussed in this report/study is ecology, which is recognised as a popular trend among customers and producers. The study aimed to answer the following research question: What are the differences between the desired and perceived image in BeTheSkyGirl company? After the analysis and comparison of the desired image- expressed by BeTheSkyGirl’ owners and the image actually perceived- by the external environment, it can be conducted that those two images differ significantly. The differences refer to the overall perception of the company’s products.
Tematem pracy są różnice wizerunkowe pomiędzy wizerunkiem pożądanym produktu a postrzeganym, na przykładzie ekologicznych produktów firmy BeTheSkyGirl. Praca opisuje czym jest wizerunek i w jaki sposób decyduje on o przetrwaniu firmy na wysoko konkurencyjnym rynku. Tematem przewodnim pracy jest również ekologia, która stała się popularnym trendem wśród konsumentów i producentów. W pracy postawiono następujące pytanie badawcze: jakie różnice występują pomiędzy wizerunkiem pożądanym a postrzeganym w firmie BeTheSkyGirl? Po analizie i porównaniu wizerunku pożądanego – prezentowanego przez założycielki firmy BeTheSkyGirl oraz wizerunku postrzeganego – odbieranego przez otoczenie zewnętrzne, dostrzeżono istotne rozbieżności wizerunkowe. Różnice odnosiły się do całościowego odbioru produktu firmy.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

Inne

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Skocz do pozycji: 4.

Tytuł:: Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions
Autorzy:: Kamińska, Wioletta
Mularczyk, Mirosław
Chrapek, Magdalena
Dubis, Lidiya
Malska, Marta
Nesterov, Evgeny
Tematy:: Perceived destination image
Polska
Russians
Ukrainians
visitors
non-visitors; Pokaż więcej
Wydawca:: Uniwersytet Warszawski. Wydział Geografii i Studiów Regionalnych
Powiązania:: https://bibliotekanauki.pl/articles/1931405.pdf Link otwiera się w nowym oknie
Opis:: The purpose of this article is to compare the perceived destination image of Poland as seen by Russians and Ukrainians. This study contributes to understanding the process of how the image of a destination is shaped, the new contribution being the comparison of the image of Poland as perceived by visitors and non-visitors of two nations, which until 1991 were a part of one state. The study is based on a questionnaire consisting of 16 statements on the perceived destination image of Poland. A 5-point Likert scale was used in the survey. A total of 710 people were examined, including 348 Russians and 362 Ukrainians. The reliability of the survey was assessed using Cronbach's alpha index. The hypotheses verification, using Student's t-test, showed that Russians and Ukrainians perceived Poland as an attractive country in terms of tourism. No major diferences between Russians and Ukrainians were observed in the perception of Poland as a tourist destination. Moreover, no influence of past experience was noted on the shaping of the perceived destination image of Poland. Additionally, some managerial implications of significant relevance to destination marketing are discussed, and future directions for research are outlined.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: Branding and place image on the example of the capital city of Warsaw
Branding i wizerunek miasta na przykładzie m.st. Warszawy
Autorzy:: Śleszyńska-Świderska, Anna
Tematy:: place brand
perceived image
city identity
territorial/place marketing
marka miejsca
postrzegany obraz
tożsamość miasta
marketing terytorialny/miejscowy; Pokaż więcej
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Powiązania:: https://bibliotekanauki.pl/articles/32305624.pdf Link otwiera się w nowym oknie
Opis:: The image of a city is the ultimate product and is formed in the course of activities that are a process. A city wishing to achieve market success should strive to shape a positive image. In this aspect, it is necessary to regularly study the image of the perceived city. The identity and brand of the city play a fundamental role in this. The purpose of this article is to identify the image of Warsaw promoted by local authorities and the perceived image of the city among its residents. The thesis that has been verified is that there is no full correspondence between the image of Warsaw promoted by the local authorities and the image of the city in the consciousness of its residents. The article consists of three parts. The first discusses the concepts of identity, brand and image of the city. The second characterizes the brand of the capital city of Warsaw and its components. And in the third, the perceived image of the capital city of Warsaw is presented. Such research methods as literature studies, analysis of internal documentation of the Warsaw City Hall in the form of reports and reports in the area of image issues, analysis of source documents in the form of the city development strategy, analysis of reports and reports on promotional and image issues of cities in national and international dimensions, and deductive analysis were used. The considerations carried out showed allowed positive verification of the thesis. In addition, they showed that a positive image of a city is an important factor in its development.
Wizerunek miasta jest produktem ostatecznym i kształtuje się w toku działań mających charakter procesowy. Miasto, pragnące osiągnąć sukces rynkowy, powinno dążyć do kształtowania pozytywnego wizerunku. W tym aspekcie konieczne jest regularne badanie wizerunku postrzeganego miasta. Zasadniczą rolę odgrywa tu tożsamość i marka miasta. Celem artykułu jest identyfikacja wizerunku Warszawy promowanego przez władze lokalne oraz postrzeganego wizerunku miasta wśród jej mieszkańców. Potwierdzona została teza, że nie ma pełnej zgodności pomiędzy wizerunkiem Warszawy promowanym przez władze lokalne a wizerunkiem miasta w świadomości jego mieszkańców. Artykuł składa się z trzech części. W pierwszej omówiono pojęcia tożsamości, marki i wizerunku miasta. Druga charakteryzuje markę m.st. Warszawy i jej elementy składowe. W trzeciej zaś przedstawiono postrzegany wizerunek miasta stołecznego Warszawy. W artykule wykorzystano następujące metody badawcze: analiza literatury, analiza dokumentacji wewnętrznej Urzędu m.st. Warszawy w postaci raportów i raportów w obszarze zagadnień wizerunkowych. Ponadto analizie poddano dokumenty źródłowe w postaci strategii rozwoju miasta, dotyczących zagadnień promocyjnych i wizerunkowych miast w wymiarze krajowym i międzynarodowym. Zastosowano również metodę dedukcji. Przeprowadzone rozważania pozwoliły na pozytywną weryfikację tezy. Ponadto pokazały, że pozytywny wizerunek miasta jest istotnym czynnikiem jego rozwoju.
Dostawca treści:: Biblioteka Nauki

Artykuł

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Skocz do pozycji: 6.

Tytuł:: Promoted image of Rzeszow and the perceived image by its residents
Wizerunek promowany Rzeszowa a wizerunek postrzegany przez jego mieszkańców
Autorzy:: Łyszczarz, Agata
Pisarek, Tomasz
Wydawca:: Uniwersytet Rzeszowski
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 7.

Tytuł:: Connections between perceived social support and the body image in the group of women with diastasis recti abdominis
Autorzy:: Kamionka, Agata
Walenista, Wiktoria
Ptak, Magdalena
Lizińczyk, Sebastian
Izydorczyk, Bernadetta
Opis:: Background: The psychological features of the body image and the role of perceived social support for women with diastasis recti abdominis (DRAM) is significant for the treatment of this group of patients, but it is difficult to identify research on this topic. We aimed to search for similarities and differences between postpartum women with DRAM in terms of their psychological features of the body image and perceived social support from the partner, family and friends. Methods: Three hundred forty-five Polish women with DRAM were asked to fill the The Multidimensional Body-Self Relations Questionnaire (MBSRQ), The Multidimensional Scale of Perceived Social Support (MSPSS) and The Drawing Self-Assessment Sheet. Data analysis included the stepwise regression analysis and k-cluster analysis. Results: We identified several predictors in the group of women with DRAM. Social support of partner, family, and friends are the predictors of self-assessment of general body appearance. Social support of family is a predictor of self-assessment of the health of the body. Social support of friends is a predictor of self-esteem of weight and fear of gaining weight. Moreover, three clusters of women with DRAM were found. Type 1 - women with DRAM with one child and low self-esteem of the general appearance of the body, low self-esteem of health condition of the body, high self-esteem of weight, and fear of weight gain, and low level of social support; Type 2 - women with DRAM with three or more children and low self-esteem of the general appearance of the body, low self-esteem of health condition of the body, high self-esteem of weight and fear of weight gain, and high level of social support; and Type 3 - women with DRAM with two children and high self-esteem for the general appearance of the body, high level of self-esteem for health of the body, low self-esteem of weight and fear of weight gain, and high levels of social support. Conclusions: Social support is a predictor of body image in women with DRAM, but there are other factors that influence body acceptance more in this group of women. Furthermore the three clusters featured in the study may help in treating women with DRAM.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 8.

Tytuł:: The effect of service quality on private brand image and purchase intention in the chain stores of ETKA
Autorzy:: Soltani, Morteza
Esfidani, Mohammad Rahim
Jandaghi, Gholamreza
Soltaninejad, Nima
Tematy:: service quality
brand image
perceived value
purchase intention
private brand
chain stores of ETKA; Pokaż więcej
Wydawca:: Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Powiązania:: https://bibliotekanauki.pl/articles/1192668.pdf Link otwiera się w nowym oknie
Opis:: The chain stores require special attention of the managers to be established and maintained in a competitive and beneficial position in the marketplace. Hence the present study provides a proposed model to examine the effect of service quality on private brand image and purchase intention in the chain stores of ETKA. The statistical population of this study includes the customers of these stores in Tehran and the required data for performing the research were obtained by the approach of purposive sampling among 390 customers of these stores. Data analysis was performed by using correlation analysis and structural equation modelling and with the help of software AMOS 18. The results show that: (1) service quality has a positive and significant effect on the purchase intention of the private brand (2) service quality has a positive and significant effect on the perceived value (3) perceived value has a positive and significant effect on the purchase intention of the private brand (4) private brand image has a positive and significant effect on the purchase intention of the private brand.
Dostawca treści:: Biblioteka Nauki

Artykuł

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Skocz do pozycji: 9.

Tytuł:: Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises
Autorzy:: Serrano-Arcos, M. Mar
Sanchez Fernández, Raquel
Pérez-Mesa, Juan Carlos
Tematy:: reluctance to buy
consumer affinity
perceived value and risk
organic and induced image
counteracting negative campaigns; Pokaż więcej
Wydawca:: Instytut Badań Gospodarczych
Powiązania:: https://bibliotekanauki.pl/articles/39990489.pdf Link otwiera się w nowym oknie
Opis:: Research background: Anti-consumption practices, in particular consumers’ reluctance to buy (RTB) foreign products, are increasingly common in today’s globalised and interconnected markets. This phenomenon is accentuated by the impact of negative consumer dispositions (e.g., animosity or ethnocentrism), which contribute to an unfavourable perception of foreign products and, consequently, increase RTB. However, knowledge about possible factors that may mitigate this RTB foreign products is limited, and even less is known about the influence that positive dispositions (e.g., affinity) may have on consumer perceptions and consumption/non-consumption decisions. Moreover, consumers are inundated with information from various sources, which can significantly influence their perceptions and image of a product-country, especially in a context associated with negative communication campaigns and image crises. Purpose of the article: This research delves into the study of consumer affinity towards a foreign country, understood as an emotional feeling or positive disposition of a consumer that may mitigate their RTB foreign products, which often results from negative communication campaigns and a country-product image crisis. In addition, its influence on perceived risk and value, and the impact of these on RTB, is investigated. The moderating effect of the organic and induced image formed by the consumer on the risk-value relationship is also analysed, determining whether the induced image undermines this relationship. Methods: The empirical study focuses on the Spanish agri-food sector, which has been the subject of negative communication campaigns and image crises in foreign markets. The conceptual model was tested in a sample of German consumers, as Germany is the primary destination country for these products and has also been the origin of several image crises in this sector. PLS-SEM was used to validate the proposed hypotheses. Findings & value added: This research underlines the importance of fostering feelings of affinity towards a country and its products as a means to counteract negative campaigns, increase perceived value and mitigate RTB in foreign destination markets. Companies and public institutions, which influence the formation of the induced image in consumers, can contribute to improving consumers’ perception of a product-country. By shedding light on these dynamics, this study offers valuable insights for companies trying to cope with image crises fuelled by negative communication campaigns, which are increasingly prevalent in the competitive international landscape.
Dostawca treści:: Biblioteka Nauki

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