Temat: Professional image - Prolib Integro

Skocz do pozycji: 1.

Tytuł:: Image of a PR Manager
Autorzy:: Škvareninová, Oľga
Alföldiová, Alexandra
Tematy:: PR manager
Image
Self-image
Perceived image
Professional image; Pokaż więcej
Wydawca:: Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Powiązania:: https://bibliotekanauki.pl/articles/526537.pdf Link otwiera się w nowym oknie
Opis:: The study focuses on the three main types of the image of PR manager - self-image, perceived image and professional image. Its purpose is to identify all the image attributes needed for a position of PR manager. In the theoretical part, image is defined as the combination of both external and internal reflections of an individual, object or company creating values and awareness. The research part is the application of theoretical principles in the practical operations of three PR managers from the insurance sector and four PR managers from the bank sector. Research is in the form of an 8-question structured interview and qualitative response analyses. The result of the issue is an empirical assessment of the gathered information, studied literature and research. In self-image description the managers describe themselves as creative, systematic, reliable, extrovert, social with excellent communication skills. The perceived image of PR managers requires responsibility, friendliness, helpfulness, politeness and empathy. The professional image of PR managers requires a professional dress code, responsibility, creativity, excellent communication skills, openness to new ideas and experiences. Primary analytical and organizational attributes are considered as an advantage in the profession of PR manager as well.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: The Application of Internet Technologies for the Formation of the Professional Image of Heads of an Educational Institutions
Autorzy:: Tytarenko, Anastasia
Tematy:: image
professional image
head of an educational institution
Internet technologies
pedagogical terms; Pokaż więcej
Wydawca:: Wydawnictwo Adam Marszałek
Powiązania:: https://bibliotekanauki.pl/articles/29430853.pdf Link otwiera się w nowym oknie
Opis:: The study reviews Internet technologies that contribute to the formation of the professional image of the head of an educational institution, as well as pedagogical terms that ensure the effectiveness of this process. Based on the understanding of the essence and content of the professional image of the heads of educational institutions, the need for updating approaches and tools to ensure the effectiveness of its formation has been highlighted with the use of the most modern Internet technologies. It has been defined that the leading strategy to shape the professional image is online branding. The digital tools and means for that so have been found and described. It has been emphasized on personal websites or portfolios, blogs, professional social media profiles, digital publications, online courses and workshops, engagement with online communities, multimedia content, feedback and reviews, collaboration with influencers, engagement with alumni online, use of latest educational technologies, digital newsletters, webinars and virtual tours, and active crisis management. It has been shown that the application of such promotion channels extends the interested audience and contributes to the formation of a positive image of the head of the educational institution. The pedagogical terms for the formation of the professional image of the head of an educational institution have been highlighted. Among them the purposeful development of media literacy and digital competence of heads, blogging, personal branding, working up the visual branding, engagement, transparency of the activity of an educational institution and its head, implementation of crisis management, compliance of digital etiquette, constantly professional development, regular update of content and develop digital skills, presence and participation, as well as feedback and iteration in online networking. It has been concluded that while the internet offers tools and platforms to shape the image of educational leaders, it is the manager’s authenticity, vision, and dedication that really resonate with the surroundings. Digital platforms merely amplify and disseminate the intrinsic values and leadership qualities of the head of an educational institution.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Rola mediów społecznościowych w kreowaniu profesjonalnego wizerunku osobistego
The role of social media in creating of professional personal image
Autorzy:: Tiurina, Yelyzaveta
Opis:: Media społecznościowe są ważną przestrzenią kreowania profesjonalnego wizerunku oraz narzędziem pomocniczym dla rekrutera w wyszukiwaniu oraz wyborze pracownika. Stanowią źródło profesjonalnych poszukiwań, ponieważ pomagają one w poznaniu profesjonalnych poglądów, umiejętności, osiągnięć danej osoby. Celem pracy magisterskiej jest ustalenie luki pomiędzy świadomością studentów na temat budowania profesjonalnego wizerunku osobistego oraz oczekiwaniami ze strony rynku. Realizując cel badawczy autor postawił następujące pytania badawcze: Jaką wartość stanowią media społecznościowe w budowaniu wizerunku profesjonalnego dla studentów oraz dla osób rekrutujących? W jakim stopniu działania podejmowane przez studentów w mediach społecznościowych mają wpływ na budowanie wizerunku profesjonalnego? Na jakie działania podejmowane przez użytkowników sieci zwracają uwagę rekruterzy?Narzędziem badawczym był autorski kwestionariusz ankiety. Ankieta kwestionariusza wykazała, że istnieje pewna luka pomiędzy świadomością studentów a oczekiwaniami ze strony rynku w procesie budowania profesjonalnego wizerunku osobistego. Większość studentów są pewnych, że obecność w social media wykazuje duży wpływ na budowanie wizerunku profesjonalnego, ale więcej, niż połowa z nich nie podejmuje żadnych działań w tym kierunku.
Social media are important space for creating a professional image and instrument for a recruiter in the searching and selection of an employee. They are a source of professional search, because they help to know the professional opinions, skills and achievements of person.The aim of the master thesis is to establish a gap between the students' awareness of building a professional personal image and market expectations. By implementing the research goal, the author has put forward the following questions: What is the value of social media in building a professional image for students and for recruiters? How do the activities undertaken by students in social media influence for building of a professional image? What actions done by internet users are being monitored by recruiters?The research tool used by author was a questionnaire survey. The questionnaire survey showed that there is a gap between the students' awareness and market expectations in the process of building a professional personal image. Most students are confident that the presence in social media has a large impact on building of their professional image, but more than half of students do not take any action in this case.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 4.

Tytuł:: Ethical Development of Professional Image in Professional Codes of Engineering Ethics
Etyka budowania wizerunku w kodeksach etyki inżynierskiej
Autorzy:: Wajszczyk, Piotr
Tematy:: professional engineering ethics
codes of ethics
social professional image
management of professional organizations and societies; Pokaż więcej
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Powiązania:: https://bibliotekanauki.pl/articles/20311656.pdf Link otwiera się w nowym oknie
Opis:: The article discusses problems of image development in selected professional engineering communities, as expressed in their ethical codes. Specific codified norms are presented and their likely effects discussed on two levels: personal and social. The findings show, that not all of the codes of ethics solve the development problem identically, with the differences likely to cause some variability in be-havioural patterns among members of the professional societies. The analysis suggests the need for further research and analyses as well as the standardization of codified solutions to this problem among professional engineering societies.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: The perceptions of psychologist’s profession and using psychological help depending on age and other sociodemographic factors
Autorzy:: Włodarczyk, Dorota
Wiraszka, Oliwia
Laskowska, Teresa
Tematy:: determinants
psychological counselling
psychologist
social perception
professional image
attitudes toward using psychological help; Pokaż więcej
Wydawca:: Instytut Medycyny Pracy im. prof. dra Jerzego Nofera w Łodzi
Powiązania:: https://bibliotekanauki.pl/articles/59467052.pdf Link otwiera się w nowym oknie
Opis:: Background Due to the increase in mental health problems in the population, the demand for psychological services is increasing. Not only the availability of mental health specialists is important, but also the social perception of these professions and the services they provide. The undertaken research concerned the image of the psychologist’s profession. Material and Methods The study group consisted of 191 people, including 135 (71%) women and 56 (29%) men, aged 18–101 years (M±SD 44.95±20.04). Most respondents had not previously used psychological or psychiatric counselling (71% and 83%, respectively). The study used 2 scales: the Image of a Psychologist and the Using Psychological Help (both with good psychometric properties) and a sociodemographic form. Data were collected mainly online, using a Google Forms. Results The youngest people, those with higher education, living in large agglomerations, professionally active, and having previous contact with a psychologist had a more positive image of a psychologist and were more likely to perceive the use of psychologist’s help as a manifestation of care for health and less often as a manifestation of disorders and inability to cope. The perception of using psychological help as an ineffective whim was stronger among men, the oldest people, and those with lower education. The perception of using psychological help as a reason for fear and shame was more intense in younger people and those with higher education. Conclusions The image of a psychologist was rather positive in this study. This profession was associated more with intellectual and cognitive attributes than with emotional ones. People with negative attitudes toward psychological help were people who may be at increased risk of experiencing difficulties or psychological crises. In these groups, additional educational activities and dissemination of an appropriate image of a psychologist are recommended.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 6.

Tytuł:: Konstruowanie kariery edukacyjno-zawodowej wyzwaniem dla współczesnej młodzieży na przykładzie województwa kujawsko-pomorskiego- komunikat z badań
Combining education and professional career as a challenge for today’s young people on example of Kuyavian-Pomeranian voivodeship – a research report
Autorzy:: Parzęcki, Ryszard
Kokot, Aneta
Tematy:: kariera
młodzież
potencjał osobowy
zawodowy „obraz siebie”
career
young people
personal potential
professional “self-image”; Pokaż więcej
Wydawca:: Wyższa Szkoła Gospodarki w Bydgoszczy. Wydawnictwo Uczelniane
Powiązania:: https://bibliotekanauki.pl/articles/1834039.pdf Link otwiera się w nowym oknie
Opis:: Nowe podstawy teoretyczne dotyczące rozumienia poradnictwa kariery, szybkie zmiany w strukturze zatrudnienia, rzeczywistości ekonomicznej, przepisach prawnych, poziomie bezrobocia wśród młodzieży i dorosłych, troska o jakość środowiska zawodowego i efektywność pracowników, problemy dotyczące przejścia od okresu nauki do okresu pracy zawodowej oraz zmiany demograficzne w strukturach pracowniczych implikują zmianę treści, ram czasowych, stosowanych technik i odbiorców usług związanych z rozwojem kariery. Artykuł dotyczy konstruowania kariery edukacyjno-zawodowej przez młodzież w oparciu o przeprowadzone badania w województwie kujawsko-pomorskim w 2014 roku. Zwrócono w nich uwagę na obszary dotyczące: diagnozowania potencjału osobowego, procesu planowania ścieżki edukacyjno-zawodowej w oparciu o lokalny rynek pracy, przygotowania młodzieży do uczestnictwa w rynku pracy, czyli budowania przez młodzież zawodowego „obrazu siebie”.
New theoretical basis for the understanding of career counseling, rapid changes in the structure of employment, economic reality, legislation, the level of unemployment among young people and adults, the care about the quality of the professional environment and employees’ efficiency, the problems with the period of transition from training to work, occupational and demographic changes in the employee structures imply changes in the content, the time frame, the techniques used and the recipients of services related to career development. The article concerns the construction of educational and professional career by young people based on research conducted in Kujawsko-Pomorskie voivodship in 2014. A lot of attention was paid to the areas relating to: diagnosing personal potential, planning educational and career paths based on the local labor market, preparing young people to participate in the labor market, which is viewed as youth’s attempts at building professional “self-image”.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 7.

Tytuł:: Wizerunek sportowca w dobie komercjalizacji dóbr osobistych
The right of image of a professional sportsman at the age of commercialization of personality rights
Autorzy:: Niemiec, Mateusz
Opis:: Celem pracy jest dokonanie kompleksowej analiza prawa sportowca do wizerunku, tak w ujęciu klasycznym, jak również przez pryzmat zjawiska komercjalizacji dóbr osobistych. Analiza przedstawia rozmaite marketingowe formy i płaszczyzny wykorzystania prawa do wizerunku sportowca, a także płynące z tego konsekwencje prawne. Podejmuje próbę znalezienia odpowiedzi, na ile doniosły jest wpływ zjawiska komercjalizacji na tradycyjne ujęcie koncepcji dóbr osobistych. Rozważania rozpoczęto od przedstawienia charakteru dóbr osobistych oraz wizerunku w ujęciu tradycyjnym. Przybliżono także pokrótce istotę i formy zjawiska komercjalizacji. Dokonując następnie oceny prawa do wizerunku sportowca, jako osoby powszechnie znanej, wyróżniono poszczególne sfery jego aktywności życiowej. Przybliżono także środki ochrony służące zawodnikowi wobec naruszenia jego dobra osobistego.
The goal of the thesis is to conduct a comprehensive analysis of the right of image of professional sportsman, in traditional terms as well as through the prism of phenomenon of commercialization personality right. The analysis presents various marketing forms and reference points of appliance of the right of image of professional sportsman, pointing out also legal consequences from that. The thesis undertakes finding the answer, how significant an influence of phenomenon of commercialization on traditional terms of personality rights is. The considerations start with the presentation of general character of personality right and the right of image in traditional context. Then, study presented shortly forms and the essence of phenomenon of commercialization. Subsequently, assessment of the right of image of sportsman as a well-known person was carried out in respective aspects of his living activities. Coming to an end, thesis exposes protection measures (legal claims), that are provided to sportsman towards violation of his personality rights.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 8.

Tytuł:: Thoughts on Reputational Risk and Adverse Selection in Banking
Autorzy:: Walter, Ingo
Tematy:: Financial crisis, Banking sector, Bank image, Corporate governance, Professional ethics
Kryzys finansowy, Sektor bankowy, Wizerunek banku, Ład korporacyjny, Etyka zawodowa; Pokaż więcej
Wydawca:: Bankowy Fundusz Gwarancyjny
Powiązania:: https://bibliotekanauki.pl/articles/485286.pdf Link otwiera się w nowym oknie
Opis:: The epic financial crisis of a few years ago left behind massive damage to the process of financial intermediation, the fabric of the real economy, and the reputation of banks and bankers. Even today, some five years later, little has happened to restore financial firms to their former glory near the top of the reputational foodchain in most countries. [...] What next? Here are some options: Tougher due diligence on who gets to do what in banking businesses that are prone to conflicts of interest and compliance issues. Zero-tolerance telegraphed by senior management and boards. Targeting civil and criminal enforcement actions on the specific individuals involved (those closest to the action) instead of those farthest away (shareholders). Compensation schemes that handcuff bankers to the future financial performance of their firm (already well advanced at most banks). Boards' willingness to leave on the table some incremental financial performance to achieve reduced regulatory and reputational risk, admittedly a tough balance to execute. None of this is easy, and there are no free lunches. Hard to prove, but the payoff could be handsome indeed. (fragment of text)
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 9.

Tytuł:: Klient wyobrażony – czyli kto zdaniem studentów pedagogiki potrzebuje pomocy?
The imagined client – who needs help in the opinion of education students?
Autorzy:: Szumigraj, Marcin
Tematy:: stereotyp
obraz klienta
rola zawodowa
streotype
image of client
professional role; Pokaż więcej
Wydawca:: Uniwersytet Zielonogórski. Oficyna Wydawnicza
Powiązania:: https://bibliotekanauki.pl/articles/431630.pdf Link otwiera się w nowym oknie
Opis:: In this paper the author presents opinions of the students who are preparing to work in the social welfare sector. The author presents images of persons who need help on the basis of students’ essays. The author also discusses the role of image of a client in providing help in accordance with the coupled social roles model describes by Barbara Hajduk. He presents potential sources of development of students’ stereotypes regarding people with whom they will work in the future. The intention of the author of the article can be a contribution to the reflection on the changes in the education of students. Conclusions suggest the need to take more intensive work with students life experience, the changing their stereotypes, the training of their attitudes to others people.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 10.

Tytuł:: Reconsidering contemporary public relations: theoretical engagement of practitioners in a communication society
Autorzy:: Spatzier, Astrid
Signitzer, Benno
Tematy:: public relations theory
public relations practice
professional public relations
types of practitioners
image of public relations; Pokaż więcej
Wydawca:: Polskie Towarzystwo Komunikacji Społecznej
Powiązania:: https://bibliotekanauki.pl/articles/471131.pdf Link otwiera się w nowym oknie
Opis:: The purpose of this article is to demonstrate that theory-guided public relations practice is more likely to contribute to socially responsible behaviours by organizations than public relations approaches that are based solely on the emphasis on skills and the elaboration of “techniques,” and, to be frank, solely on the mythology of “best practice.” Consequently, theory-guided public relations may be better suited to bridge the gap between service for an organization and service for society. The article sets out with a short historical overview of the relationships between public relations theory and practice. It then goes on developing a methodological and empirical context designed to show connections between theory and practice. Furthermore, the paper highlights diff erent types of practitioners. Finally, a summary including prospects closes the article. Due to this, the following research question confirms these assumptions: how and why can theory-guided public relations contribute to socially responsible behaviours by practitioners?
Dostawca treści:: Biblioteka Nauki

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