- Tytuł:
-
Analysis and assessment of use of social media by the largest Polish companies
Analiza i ocena poziomu wykorzystania mediów społecznościowych przez największe polskie przedsiębiorstwa - Autorzy:
- Buchnowska, Dorota
- Tematy:
-
social media
social networking site
social business - Pokaż więcej
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Powiązania:
- https://bibliotekanauki.pl/articles/432432.pdf  Link otwiera się w nowym oknie
- Opis:
- A wide range of social networking sites causes that more and more organizations decide to use social media to achieve their business objectives. However, it is often limited to marketing activities through the two most popular sites − Facebook and YouTube. This paper presents the results of a survey conducted in July 2013. The purpose of the study was to determine the level of activity of the largest Polish companies in social media. It was based on the exploration of company’s websites and official profiles on social networking sites. Large companies are in fact the most active in social media and their fanpages can be a source of knowledge and best practices in this area.
- Dostawca treści:
- Biblioteka Nauki
Artykuł