Temat: campaign - Prolib Integro

Skocz do pozycji: 1.

Tytuł:: ADAM BODNAR CITIZENS OMBUDSMAN – AN EXAMPLE OF SUCCESSFUL ADVOCACY CAMPAIGN
Autorzy:: Wojciechowska, Ewelina
Tematy:: advocacy campaign
civic campaign
advocacy
ombudsman
social campaign; Pokaż więcej
Wydawca:: Fundacja Copernicus na rzecz Rozwoju Badań Naukowych
Powiązania:: https://bibliotekanauki.pl/articles/643026.pdf Link otwiera się w nowym oknie
Opis:: The Polish Senate approved the election of Dr Adam Bodnar for the position of Ombudsman on 7th of August 2015. It happened because of the social campaign "Adam Bodnar Citizens' Ombudsman," which was held by a non-governmental organization called Citizens Network Watchdog Poland. This text is a detailed description of this campaign on the basis of data collected from qualitative research. The author has prepared a basic SWOT analysis of this case study. This article is an example of a successful advocacy campaign, which was conducted by a non-governmental organization and has led successfully to exert real influence on the decisions of politicians, who themselves decide who will be the new Ombudsman for the term 2015-2020. This article was written in cooperation with Citizens Network Watchdog Poland for the program Pracademia.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Hungary Is Campaigning: Main Issues of the New Electoral Campaign Legislation
Autorzy:: Pál, Emese
Wydawca:: Towarzystwo Doktorantów UJ
Opis:: A number of recent amendments explain the actuality of the topic, since on 26th November 2012 the National Assembly adopted Act XXXVI of 2013 on Electoral Procedure (hereinafter: Electoral Procedure Act), which introduced radical changes in the electoral campaign legislation in Hungary. According to the Act, “campaign methods shall include all methods capable of influencing or used in an attempt to influence voters’ choices.” The most used campaign methods are regulated with more details: posters, direct contact by the nominating organization or the candidate, political advertisements, election rallies. Thus this essay deals with the legal notion of electoral procedure, electoral campaign and the campaign finance.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 3.

Tytuł:: Hungary is campaigning : main issues of the new electoral campaign legislation
Autorzy:: Pál, Emese
Opis:: A number of recent amendments explain the actuality of the topic, since on 26th November 2012 the National Assembly adopted Act XXXVI of 2013 on Electoral Procedure (hereinafter: Electoral Procedure Act), which introduced radical changes in the electoral campaign legislation in Hungary. According to the Act, "campaign methods shall include all methods capable of influencing or used in an attempt to influence voters' choices." The most used campaign methods are regulated with more details: posters, direct contact by the nominating organization or the candidate, political advertisements, election rallies. Thus this essay deals with the legal notion of electoral procedure, electoral campaign and the campaign finance.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 4.

Tytuł:: Permanent campaign in Poland – causes, elements, importance
Autorzy:: Zaręba, Agnieszka
Tematy:: permanent campaign
political campaign
political communication; Pokaż więcej
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Powiązania:: https://bibliotekanauki.pl/articles/514810.pdf Link otwiera się w nowym oknie
Opis:: A permanent campaign is one of the elements of political communication. It can be observed as a process since at least 2004. The aim of this analysis is the description of the phenomenon of the permanent campaign in Poland in terms of its genesis, elements and importance. The permanent campaign inPoland depends on several factors. First of all, its existence is possible thanks to the development of new media, political advising, and media visibility of politician’s activity. The permanent campaign has lasted in Poland since 2004. It is connected with the development of political consulting and the appearance for the first time in Poland of specific media performances, such as inquiry committees. They were a kind of media attraction for viewers. An important element of the permanent campaign is the functioning of a multi-dimensional conflict between the rulers and the opposition. Antagonism is usually based on a different system of values, is difficult to eliminate, is profitable for both sides of the conflict, because it arouses the interest of the media and the audience’s attention.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: The 1989 parliamentary election campaign in Poland as an example of pre-modern campaigning
Kampania wyborcza 1989 roku jako przykład kampanii premodernizacyjnej
Autorzy:: Głowacka, Katarzyna
Opis:: The significant change in the characteristics of political campaign communication has been acknowledged and examined by a plethora of scholars from various disciplines. A great deal of a scholarly community members have tried to coin their own theory, which would convincingly interpret this new reality. The aim of this article is to present specific features of pre -modern campaigning. The nature of this phenomenon is shown by analysing the 1989 parliamentary election campaign in Poland, which perfectly fits into the model described by Bogusława Dobek -Ostrowska, Mariusz Kolczyński and Janusz Sztumski. The author focuses primarily on campaign coordination and dominant channels for political campaigning. The campaign’s financial resources and role of external professional consultants are also examined.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 6.

Tytuł:: Kampania wyborcza 1989 roku jako przykład kampanii premodernizacyjnej
Autorzy:: Głowacka, Katarzyna
Wydawca:: WSMiP UJ/Księgarnia Akademicka
Opis:: Arkadiusz Nyzio
The significant change in the characteristics of political campaign communication has been acknowledged and examined by a plethora of scholars from various disciplines. A great deal of a scholarly community members have tried to coin their own theory, which would convincingly interpret this new reality. The aim of this article is to present specific features of pre‑modern campaigning. The nature of this phenomenon is shown by analysing the 1989 parliamentary election campaign in Poland, which perfectly fits into the model described by Bogusława Dobek‑Ostrowska, Mariusz Kolczyński and Janusz Sztumski. The author focuses primarily on campaign coordination and dominant channels for political campaigning. The campaign’s financial resources and role of external professional consultants are also examined.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

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Skocz do pozycji: 7.

Tytuł:: Impact of negative political campaigns on the effectiveness of communication (cognition, emotions and voting behavior)
Autorzy:: Světlík, Jaroslav
Tematy:: political campaign
negative political campaign
political advertising
negative advertising; Pokaż więcej
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Powiązania:: https://bibliotekanauki.pl/articles/514501.pdf Link otwiera się w nowym oknie
Opis:: Negative political advertising and its effectiveness has always been the concern of not only political scientists, but also sociologists and marketing experts. This specific form of advertising is also increasingly used in the Czech political environment. The author focused on the answers to such questions as: what are the effects of this form of political advertising from the perspective of persuasive linear models, which are actually based on cognition, emotion and conative/voting behavior. Based both on international research carried out in this area and facts from Czech republic, he notes that voters perceive this form of advertising as one that offers them more information, attracts a greater degree of attention and more trust than in the case of positive advertising. Taking into account emotional effects, this form of political advertising is often followed by disgust, fear and other negative reactions. These are, however, strong incentives that subsequently bring some negative effects in voter`s conative/behavioral activities. These include in particular the reluctance to vote, negative public sentiment and escalating political cynicism. In the evaluation of the effectiveness of negative political campaigns what should also be taken into account is their cultural environment. What could be effective in the US may not be very effective in countries with different cultural values shaped their historical development and by existing cultural dimensions of these countries.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 8.

Tytuł:: The Impact of the Media in Election Campaign During the COVID-19 Pandemic: The Case of Kosovo
Autorzy:: Fetoshi, Arben
Shahini-Hoxhaj, Remzie
Tematy:: media
election campaign
permanent campaign
political parties
COVID-19 pandemic; Pokaż więcej
Wydawca:: Polskie Towarzystwo Komunikacji Społecznej
Powiązania:: https://bibliotekanauki.pl/articles/20311771.pdf Link otwiera się w nowym oknie
Opis:: During the COVID-19 pandemic in Spring 2021, Kosovars overthrew the national government, which generated a snap parliamentary election. The pandemic affected the election campaign with the restrictions of movement amid strict lockdowns. The pandemic revealed the significance of media usage for political parties and the impact of the pandemic on the relationship between traditional and social media. This article explores the extent to which new and transitional media shaped the election campaign during the Kosovan pandemic. Drawing on media monitoring and surveying, the article found that media—regardless of the quality and frequency of their use by political parties and candidates—do not have a determining role during the pandemic election campaign. Under the conditions of ever-greater use of social media, the article finds that voting preferences and affinity towards specific political parties and candidates is a long-term process that cannot be changed by the quality of the election campaign. On the other hand, regardless of their use, the potential impact of social media turns out to be conditioned by the usage duration and the ability of political entities to interact with the audience.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 9.

Tytuł:: Costs of political campaigns in Slovakia
Autorzy:: Pčolinský, Vladimír
Tematy:: campaign costs
election legislation
political advertising
campaign eff ectiveness
cost structure; Pokaż więcej
Wydawca:: Polskie Towarzystwo Komunikacji Społecznej
Powiązania:: https://bibliotekanauki.pl/articles/471071.pdf Link otwiera się w nowym oknie
Opis:: Modern democratic election campaigns in Slovakia have almost 20 years of tradition. The aim of the article is to familiarize the reader with brief analysis of legislative framework of all types of election campaigns (presidential elections, parliamentary elections, the European Parliament elec- tions, self-governing region elections, municipal elections and referendum) together with structural analysis of election costs in parliamentary elections in 2006. At the same time, we evaluated the ef- fectiveness of election costs from various points of view: costs of the election campaign for 1 obtained vote; costs of the election campaign for 1 obtained seat in the Parliament; overall income from the state budget for the political party in relation to means invested in a campaign.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 10.

Tytuł:: Negative Political Online Banners: An Experimental Study
Negatywne polityczne banery internetowe: badania eksperymentalne
Autorzy:: Cwalina, Wojciech
Drzewiecka, Milena
Tematy:: Political marketing
hypermedia campaign
negative campaign
third-party advertising
online banners; Pokaż więcej
Wydawca:: Uniwersytet Warszawski. Ośrodek Analiz Politologicznych
Powiązania:: https://bibliotekanauki.pl/articles/522925.pdf Link otwiera się w nowym oknie
Opis:: Modern and technologically advanced political marketing campaigns are making increasing use of the Internet. Although now one can observe a growing interest in particular in Web 2.0 (social networking, YouTube, etc.), it is also the “old” online tools (e.g. banner ads) which play an important role in marketing strategies. The article presents the results of an experiment whose purpose was to evaluate the effect of a negative political banner on the image and support for the attacked party. The results indicate that the negative banners decrease ratings of the attacked party image. However, these changes depend on both the intentionality use of the particular Web page on which a banner was placed, as well as on the level of Internet “experience” of affected individuals.
Nowoczesne i technologicznie zaawansowane polityczne kampanie marketingowe w coraz większym stopniu wykorzystują możliwości Internetu. Chociaż obecnie szczególnie wzrasta zainteresowanie Web 2.0 (sieci społecznościowe, YouTube, itp.), to jednak również „stare” online’owe narzędzia Internetowe są istotnym elementem strategii marketingowych. Artykuł przedstawia wyniki eksperymentu testującego skuteczność negatywnego baneru politycznego w zmianie ocen wizerunku i poparcia dla zaatakowanej w nim partii. Uzyskane wyniki wskazują, że negatywne banery obniżają oceny wizerunku zaatakowanej partii. Przy czym zmiany te zależą zarówno od intencjonalności korzystania ze strony Web, na której umieszczony był baner, jak również od internetowego „doświadczenia” badanych.
Dostawca treści:: Biblioteka Nauki

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