Temat: customer value - Prolib Integro

Skocz do pozycji: 1.

Tytuł:: A dual perspective of value in a bundle of product and service
Autorzy:: Safarpour, N.
Sillanpää, I.
Tematy:: customer value
value proposition
customer life-time value
service
smart
connected; Pokaż więcej
Wydawca:: Polska Akademia Nauk. Czytelnia Czasopism PAN
Powiązania:: https://bibliotekanauki.pl/articles/407325.pdf Link otwiera się w nowym oknie
Opis:: Focusing on value creation in marketing has always been the key to success for companies. As a result, the definition, analysis and communication of value has gained importance. Companies are making an attempt to make a value proposition that is not only lucrative for the customer, but also has great returns for the company itself. Although this might sound simple on paper, since it is the basis for business logic, it is much more complicated in real life situations. With the service elements in the offering and the emergence of technologies such as smart and connected phenomenon, the business models become more innovative and more complexity is added to the analysis of value. The objective of this paper is to introduce a method for the dual perspective of value in a bundle of product and service in a smart and connected context. This method draws from the customer value and customer lifetime value concepts to offer an all-inclusive study on value. This assists companies in crafting an appealing value proposition in a cost-saving offering for a client that offers value to the company over its lifetime. This study specifically deals with the state of the arts smart and connected phenomenon and provides a view on how value works in that context. The framework created through this study serves to help the company choose a client that is of most value to the firm over the time of their cooperation. It then leads the company towards a better fabrication of the offering that is not only an attractive proposition to the client but also for the company. It gives a close insight onto where the benefit comes from and how a smart and connected bundle of products, services and relationships must be put together for maximum results in the modern age.
Dostawca treści:: Biblioteka Nauki

Artykuł

na półce

Skocz do pozycji: 2.

Tytuł:: Concept of customer value management as opposed to development and growth of brand equity
Autorzy:: Bartosz, P.
Tematy:: brand equity
customer value
customer value management
siła marki
wartość klienta
zarządzanie wartością klienta; Pokaż więcej
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Powiązania:: https://bibliotekanauki.pl/articles/392823.pdf Link otwiera się w nowym oknie
Opis:: An academic dependency model between the customer value management and development and growth of brand equity has been laid down in this article. Moreover, recommendations regarding upcoming empirical studies have been made, in order to verify the model.
Dostawca treści:: Biblioteka Nauki

Artykuł

na półce

Skocz do pozycji: 3.

Tytuł:: Wartość klienta w koncepcji wartości przedsiębiorstwa
Autorzy:: Żak, Katarzyna
Tematy:: value based management, customer value, strategic advantage; Pokaż więcej
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Powiązania:: https://bibliotekanauki.pl/articles/639333.pdf Link otwiera się w nowym oknie
Opis:: Customer value in the concept of enterprise value The issue of creating and sharing value appeared in the literature in connection with research on competitive advantage of enterprises, defi ned as the ability to create and deliver value for the customer and the company more than competitors. Today, many companies aims to create market value. In case of market variability, a means for achieving this goal cannot be just to stay on the market with a minimum profi t, but, above all, the behavior of co-operation with relevant business partners and customers. The value must be present for both parties, though not always on both sides must be the same. From the standpoint of the company, customers are a valuable resource, the basis of existence and the main source of value because: generate profi ts and cash that is necessary for the existence and development of the company, enable the objectives of various interest groups, and create conditions for the safe circulation and growth. The dialogue with the client, listening to his expectations make it easier to offer him the values on which it depends. The value for the customer specifies the combination of the benefi ts derived by customers from purchased products and services including, among others price, quality, conditions of purchase, punctual delivery and service before and after the sale. The knowledge of what clients especially appreciate the company should offer more and better impact on the identifi ed client group from the side of their expectations and generated value for them. Thus, the company created the conditions better suited to create customer value strategies and more effective strategies to increase customer value and enterprise value.
Dostawca treści:: Biblioteka Nauki

Artykuł

na półce

Skocz do pozycji: 4.

Tytuł:: Multi-Method Analysis
Autorzy:: Tomczyk, Przemysław
Wydawca:: IGI Global
Cytata wydawnicza:: Tomczyk P. Multi-Method Analysis [in:] Ghorbani A, Takhar A, (Eds). Market Research Methodologies: Qualitative and Multi-Method Approaches, IGI Global, 2015, pp. 184-198
Opis:: Przemysław Tomczyk
Multi-Method Analysis (MMA) can be understood as an interdisciplinary approach to the triangulation of research results or deepening of knowledge gained as a result of classical hypotheses testing by means of statistical analysis. In this case, the synergy effect obtained by using MMA as a combination of the quantitative (survey research) and qualitative (In-Depth Interviews – IDI) analysis is presented. To achieve the empirical bases of the study, a theoretical model is used as a marketing management example. The model refers to firm performance as a result of customer lifetime value management. The essence of the case study is to present the whole research to illustrate the researcher’s way of thinking from conceptual model development through quantitative hypothesis testing and qualitative explanation. The research was conducted from 2012 – 2013 in the insurance industry in Poland.
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

Inne

na półce

Skocz do pozycji: 5.

Tytuł:: The designing of customer management strategies using ICT tools in Pure Jatomi
Autorzy:: Idzikowski, Wojciech
Cieśliński, Wojciech B.
Tematy:: customer value management
sports association
electronic communication; Pokaż więcej
Wydawca:: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Powiązania:: https://bibliotekanauki.pl/articles/431891.pdf Link otwiera się w nowym oknie
Opis:: The article presents the model of designing a customer management strategy using business ICT tools within a global sports association named Pure Jatomi. First, the basic categories essential for reaching a target of the project are explained (this section presents the results of literature analysis).Next, the general model of designing a customer management strategy (shown as a process map as well, developed on the basis of results of empirical investigation) is shown. Finally, ICT tools which enable acceleration of CLV growth (CLV = Customer Lifetime Value) are presented.
Dostawca treści:: Biblioteka Nauki

Artykuł

na półce

Skocz do pozycji: 6.

Tytuł:: Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market
Autorzy:: Tomczyk, Przemysław
Cytata wydawnicza:: Tomczyk P., Customer Lifetime Value Management and Firm Performance. Empirical Evidence from Polish Insurance Market, paper accepted at 5th EMAC Regional Conference Proceedings, Katowice, Poland, 24-26 September 2014
Opis:: Przemysław Tomczyk
The purpose of this article is to identify the relationship of customer lifetime value management and firm performance by empirical verification of a conceptual model. In the presence of the increasing level of competition in many industries, it is important to build long-term relationships with customers. Customer lifetime value management is the composition of marketing activities, that can be useful to build these kind of relationships through the prism of customer lifetime value. The thesis about the effectiveness of customer lifetime value management in the field of customer knowledge creation has been verified positively by the results of the study.The study was conducted from August till September 2012 and was attended by 1.245 micro-enterprises operating on financial advisers market in Poland (here: insurance agents).
Dostawca treści:: Repozytorium Centrum Otwartej Nauki

Książka

na półce

Skocz do pozycji: 7.

Tytuł:: Review and Analysis of Selected Customer Value Measurement Methods
Przegląd i analiza wybranych metod pomiaru wartości klienta
Autorzy:: Kubacka, Maria
Tematy:: customer value measurement
CLV (customer lifetime value)
SOW (share of wallet)
RFM (reviewerfrequency-monetary value)
PCV (past customer value)
pomiar wartości klienta
długookresowa wartość klienta (CLV)
RFM
SOW
PCV; Pokaż więcej
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Powiązania:: https://bibliotekanauki.pl/articles/2195484.pdf Link otwiera się w nowym oknie
Opis:: The methods of measuring customer value are of constant interest. This area is widely described in the literature, but nevertheless somewhat generally. It is important to analyse the different methods comprehensively in the context of the customer and the company. The aim of this paper is to analyse the methods of measuring customer value most often presented in the literature, as well as to assess the possibility of their reliable application and to indicate the limitations resulting from the construction of models of their calculations. One very important goal is to constructively propose solutions to the problematic issues in the methods analysed. In order to achieve the objectives of the paper, methods of measuring customer value are presented. On this basis, the author has identified problematic elements that constitute guidelines for further research. A literature review and analysis of studies carried out with the use of the methods discussed is applied. The conclusions of this research indicate ambiguity in the methods of measuring customer value, their diversity and, most importantly, the inability to reliably determine certain components of the methodology, especially for customer lifetime value. The analysis presented constitutes a proposal for a comprehensive look at the issue of customer value assessment and an element of further scientific and empirical discussion. The originality of the research consists in presenting a proposal for quantification of non-financial measures, which are a component of the methodology of measuring customer value.
Nieustającym zainteresowaniem cieszą się metody pomiaru wartości klienta. Obszar ten wydaje się być szeroko opisywany w literaturze, niemniej jednak nieco ogólnie. Ważne jest, aby przeanalizować poszczególne metody kompleksowo w kontekście klienta i przedsiębiorstwa. Celem tego artykułu jest analiza najczęściej prezentowanych w literaturze metod pomiaru wartości klienta, a także ocena możliwości rzetelnego ich zastosowania oraz wskazanie ograniczeń wynikających z konstrukcji modelów ich obliczeń. Niezwykle istotnym celem jest konstruktywne zaproponowanie rozwiązań kwestii problematycznych analizowanych metod. W celu zrealizowania celów pracy, zaprezentowane zostały metody pomiaru wartości klienta. Na tej podstawie autorka wskazała elementy problematyczne, które stanowią wytyczne dla dalszych badań. Zastosowano przegląd literatury oraz analizę badań przeprowadzonych z wykorzystaniem metod będących przedmiotem pracy. Wnioski płynące z podjętych działań wskazują niejednoznaczność metod pomiaru wartości klienta, ich zróżnicowanie, a co najistotniejsze brak możliwości wiarygodnego ustalenia niektórych elementów składowych metodologii, szczególnie dla długookresowej wartości klienta. Zaprezentowana analiza stanowi propozycję w zakresie kompleksowego spojrzenia na problematykę wyceny wartości klienta oraz element dalszej dyskusji naukowo-empirycznej. Oryginalność pracy polega na przedstawieniu propozycji kwantyfikacji mierników niefinansowych będących składową metodologii pomiaru wartości klienta.
Dostawca treści:: Biblioteka Nauki

Artykuł

na półce

Skocz do pozycji: 8.

Tytuł:: Created customer value by different trade formats of fast-moving consumer goods in Poland and Ukraine
Autorzy:: Sobczyk, Genowefa
Krykavskyy, Yevhen
Hlynskyy, Nazar
Tematy:: customer value
retail formats
fast-moving consumer goods; Pokaż więcej
Wydawca:: Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Powiązania:: https://bibliotekanauki.pl/articles/957565.pdf Link otwiera się w nowym oknie
Opis:: Theoretical background: The main components of costumer value are the product, brand and image, personnel relationships and service activities, and offer availability. In retail, the important attributes of the products on sale are their range, price and terms of sale, relevant proximity and the benefit of obtaining, which includes spatial accessibility, emotional offer and time value. Modern trade solutions have created a wide range of opportunities for the client to facilitate access to the product offer through the introduction of various trading formats. The trade format should be understood as various concepts of retail outlet activity, which includes the formation of their infrastructure, immediate environment and the organisation of the sale of goods.Purpose of the article: The goal of the article is to classify the factors that create customer value using various formats of retail trade in consumer goods in the Ukrainian and Polish markets.Research methods: The following methods were used in this research: the abstract and logical method was used for generalising the theory and formulating conclusions; secondary research and survey were used for identifying the trends and patterns of efficiency in the studied factors; and the graphical method was used for visualising the results of the research.Main findings: In certain formats of sales points, the value for the customers is the breadth of the choice of goods and their quality, location and speed of purchase, the benefits arising from the level of prices and promotions, the service level and the general climate of the time offered by a store. The availability and possibility of goods choice has formed certain trends and customer habits among the buyers of consumer goods who are showing a preference for large purchases in hypermarkets and discount stores, supplementing purchases in specialised stores and only infrequently (in the Polish version) in markets/bazaars.
Dostawca treści:: Biblioteka Nauki

Artykuł

na półce

Skocz do pozycji: 9.

Tytuł:: Marketing activities of enterprises to increase customer value
Autorzy:: Krzepicka, Alicja Katarzyna
Tematy:: marketing
marketing activities
value
customer
customer value
działalność marketingowa
wartość
klient
wartość klienta; Pokaż więcej
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Powiązania:: https://bibliotekanauki.pl/articles/58909340.pdf Link otwiera się w nowym oknie
Opis:: Purpose: The purpose of the article is to present, based on source materials and market observations, what marketing activities companies implement to increase customer value. This is because today having a product or service desired by customers does not guarantee success. Marketing practitioners must identify the right media and messages through which to convey to customers what they want to know about them. Mass marketing practitioners especially need to identify well a target market that is both worthy of entry (from the point of view of sales volume and profits) and vulnerable (from the point of view of communication). Design/methodology/approach: The purpose of the article was realized based on the analysis of literature sources and market observations. Findings: Good customer relations are a company's most important potential. An important task is to identify profitable customers and use them effectively. For future development, it is important to establish in the company such a way of determining customer value that takes into account all relevant factors from the point of view of customer value. Practical implications: The topics described in the article can be a source of valuable inspiration for companies interested in building customer value through appropriate selection and alignment of marketing activities. Originality/value: The author draws attention to current and important issues occurring in the process of building customer value.
Dostawca treści:: Biblioteka Nauki

Artykuł

na półce

Skocz do pozycji: 10.

Tytuł:: Comparative analysis of the parcel lockers market and its users in Italy, Poland, and Ukraine
Autorzy:: Kunytska, Olga
Persia, Luca
Iwan, Stanisław
Datsenko, Diana
Kijewska, Kinga
Gurrieri, Adriano
Tematy:: customer value
e-commerce
last mile delivery
city logistics; Pokaż więcej
Wydawca:: Akademia Morska w Szczecinie. Wydawnictwo AMSz
Powiązania:: https://bibliotekanauki.pl/articles/29521078.pdf Link otwiera się w nowym oknie
Opis:: Parcel lockers seem to be a very interesting and innovative solution for any type of city, beneficial to both customers and online stores. Accounting for the growing number of B2C e-commerce customers, this measure significantly meets their needs. Moreover, this solution solves the challenges of last-mile deliveries, which are one of the major effects of heavy traffic of commercial vehicles in the whole city area. Recipients and senders of parcels through parcel lockers are the main generators of demand for this service. Hence, assessing their satisfaction and requirements is a key indicator of the development of this area. This work focuses on the efficiency of user parcel lockers and compares the situation in Italy, Poland, and Ukraine. This paper also presents an analysis of the already existing data on the satisfaction of parcel locker users, as well as the results of a study conducted among Ukrainian consumers for this work.
Dostawca treści:: Biblioteka Nauki

Artykuł

na półce

Informacja

Wyszukujesz frazę "customer value" wg kryterium: Temat