- Tytuł:
- Decision making support system for managing advertisers by ad fraud detection
- Autorzy:
-
Gabryel, Marcin
Scherer, Magdalena M.
Sułkowski, Łukasz
Damaševičius, Robertas - Tematy:
-
lead management
feedforward neural networks
embedding
online marketing - Pokaż więcej
- Wydawca:
- Społeczna Akademia Nauk w Łodzi. Polskie Towarzystwo Sieci Neuronowych
- Powiązania:
- https://bibliotekanauki.pl/articles/2031082.pdf  Link otwiera się w nowym oknie
- Opis:
- Efficient lead management allows substantially enhancing online channel marketing programs. In the paper, we classify website traffic into human- and bot-origin ones. We use feedforward neural networks with embedding layers. Moreover, we use one-hot encoding for categorical data. The data of mouse clicks come from seven large retail stores and the data of lead classification from three financial institutions. The data are collected by a JavaScript code embedded into HTML pages. The three proposed models achieved relatively high accuracy in detecting artificially generated traffic.
- Dostawca treści:
- Biblioteka Nauki
Artykuł