- Tytuł:
-
Strategia maksymalizacji zysku jako przesłanka wyboru lokalizacji hoteli w południowo-zachodniej Polsce
Profit maximisation strategy as a reason for choosing hotel location in South-Western Poland - Autorzy:
- Puciato, Daniel
- Tematy:
-
zysk
lokalizacja ogólna
czynniki lokalizacji
hotele
profit
general location
location factors
hotels - Pokaż więcej
- Wydawca:
- Akademia Wychowania Fizycznego we Wrocławiu
- Powiązania:
- https://bibliotekanauki.pl/articles/465078.pdf Link otwiera się w nowym oknie
- Opis:
- Background. The location and service program are the most important factors which determine the business success of a hotel. The aim of the study was to identify the most important factors influencing the location decisions with reference to new hotels, depending on the assumed strategy of profit maximisation. Material and methods. In the study, two main research methods were applied: deduction and diagnostic survey (in-depth interview), carried out among the owners or managers of 24 hotels created in 2000–2009 in the provinces of Lower Silesia, Opole, and Silesia. Results. It was shown that the strategy of maximising profits had an influence on location factors considered in the process of selecting new hotel locations. Slightly different factors were taken into account by entrepreneurs pursuing a strategy of minimising costs and by those maximising revenues. Conclusions. A further, in-depth research on the issue of hotel location reasons should be performed.
- Dostawca treści:
- Biblioteka Nauki
Artykuł