Temat: innovation value creation

Skocz do pozycji: 1.

Tytuł:: Creating shared value (CSV) measurement tool: conceptualizing the construct and its dimensions
Autorzy:: Sibińska, Anna
Krawiec, Wioletta
Tematy:: creating shared value
social value creation
economic value creation
environmental value creation
innovation value creation
tworzenie wspólnej wartości
tworzenie wartości społecznej
tworzenie wartości ekonomicznej
tworzenie wartości środowiskowej
tworzenie wartości innowacyjnej; Pokaż więcej
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Powiązania:: https://bibliotekanauki.pl/articles/58909053.pdf Link otwiera się w nowym oknie
Opis:: Purpose: Despite the scientific interest in Creating Shared Value concept there is still the continual lack of an appropriate scale measuring CSV. Our paper addresses the research gap by proposing the conceptualization of CSV dimensions and is an attempt for developing the measurement of CSV attributes based on insights from scholars and practitioners. Design/methodology/approach: The conducted survey presents the findings obtained from Delphi Study with nineteen researchers and practitioners with expertise of the fields of CSR, sustainability, marketing, strategic management, and ICT. The study was used to generate the proposed construct with dimensions of value creation and items describing each dimension. Findings: The paper provides the conceptualizing measurement construct of CSV with identification of four dimensions as social value creation (SVC), environmental value creation (EnVC), economic value creation (EVC) and innovation value creation (IVC) and sustain the notion that business organization is creating multiply values as a multi-purpose entity. Research limitations/implications: There is a need to develop the future study employ both qualitative and quantitative methods to develop the entire CSV scale for verification of the measurement tool. Practical implications: The paper includes the implications for managers and the managements of business organizations to assess the effects of their performances to create values for diverse groups of stakeholders. Social implications: The paper is presenting the challenges for the modern organizations by expanding spectrum of value creation within the company for mutual benefits among an enterprise, society, and environment. Originality/value: The paper is an attempt for CSV conceptualizing and the first stage to create and develop measuring scale of creating shared value.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Marketing usługowej dominacji
Service-Driven Marketing
Autorzy:: Plenko, Karolina
Opis:: The research goal of the thesis is to study the process of implementation of the concept initiated by Vargo and Lusch, Service-Dominant logic, in business processes such as marketing, to identify the main problems of the operation as well as potential opportunities for companies to use in the future. In particular, the following were analyzed: the relationship between Service-Dominant logic and value co-creation, the role of employees and management in the S-D logic implementation process, the problems and reasons for conducting the operation. The research is based on secondary data presented in the works of “Service Dominant Logic – how to systematize service business” (S. Kuula, H. Haapasalo, E. Niemi) as well as “Value Co-Creation and Service-Dominant Logic: Organizational Adoption and Readiness within the Automation Industry” (A. Lorkovic), which data was analyzed in terms of research questions of the thesis. The whole is embedded in the theoretical logic of service domination, value co-creation, innovation and theoretical opportunities for tis, as well as looking at services as a process.
Celem badawczym pracy jest przestudiowanie procesu wdrażania dominującej logiki usługowej, koncepcji zapoczątkowanej przez Vargo i Luscha, w procesy biznesowe przedsiębiorstw takie jak marketing i zidentyfikowanie głównych problemów operacji jak i potencjalnych szans dla firm do wykorzystania w przyszłości. W szczególności analizie poddane zostały: relacja pomiędzy logiką usługowej dominacji a współtworzeniem wartości, rola pracowników i zarządu w procesie wdrażania logiki, problemy procesu oraz powody dla których biznesy się na niego zdecydowały. Całość badań opiera się na danych wtórnych przedstawionych w pracach “Service Dominant Logic – how to systematize service business” (S. Kuula, H. Haapasalo, E. Niemi) oraz “Value Co-Creation and Service-Dominant Logic: Organizational Adoption and Readiness within the Automation Industry” (A. Lorkovic), które to dane zostały analizie pod kątem pytań badawczych pracy. Całość osadzona jest w ramach teoretycznych dominującej logiki usługowej, współtworzenia wartości, innowacji i teoretycznych szans na innowacje oraz spojrzenia na usługi jako proces.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 3.

Tytuł:: Towards balancing innovation and imitation practices in the value creation process
Autorzy:: Najda-Janoszka, Marta
Wydawca:: Foundation of the Cracow University of Economics
Opis:: Numerous studies challenge the ultimately advantageous position of innovators and indicate that imitation, in the whole spectrum of its diverse forms, generates a considerable potential for enhancing the competitiveness of the followers and shaping the path for effective surpassing the innovators. The emerging literature suggest strategic integration of innovative and imitative practices in order to achieve above average profits. Therefore, in this article imitation is considered on par with innovation as an alternative strategic option for successful business performance. The article presents the fundamental conditions affecting the managerial decision on the model of value creation for particular project or its modules.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 4.

Tytuł:: Technical Debt and Customer Value Added as the Parameters of Technology Innovation Based Strategies
Dług techniczny i wartości dodana dla klienta jako parametry strategii opartych na innowacji technologicznej
Autorzy:: Filipowicz, Paweł
Tematy:: technology management
value creation
innovation
technical debt; Pokaż więcej
Wydawca:: Wyższa Szkoła Bankowa we Wrocławiu
Powiązania:: https://bibliotekanauki.pl/articles/529780.pdf Link otwiera się w nowym oknie
Opis:: Market introduction of technologically innovative products or services is based around a desire to create offerings with superior customer value. This perceived customer value creation process has to be divided into segments to provide a diagnostic tool which can usefully assist managers create new superior value technology based products or services by including customer participation in the development process. The use of such a tool, based on customer value and technical debt as parameters, will allow company decision makers to analyze and measure the nature of customer perceptions and the innovativeness of a proposed offering enabling them to define concrete marketing strategies as a result and minimizing the risk of market failure of an innovation based product. The importance of technical debt and customer value added as the parameters of technology innovation based strategies is discussed in this article.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: Innovativeness in Enterprise Strategies Value Creation and Innovation Multidimensionality
Autorzy:: Skowron-Grabowska, Beata
Tematy:: innovativeness
strategy
closed innovation
enterprise value creation
multidimensionality of innovation; Pokaż więcej
Wydawca:: Polska Akademia Nauk. Czasopisma i Monografie PAN
Powiązania:: https://bibliotekanauki.pl/articles/24200519.pdf Link otwiera się w nowym oknie
Opis:: This article focuses on the issue of innovation within enterprise strategies, with a particular emphasis on the value-creation process and the multidimensional nature of innovation. To analyze this, the focal point was the overall structure of business operations, with a particular emphasis on the involvement of employees. It was also noted that economic entities are subject to generic, market, and HR conditions. The main objective of this article is to highlight the relationships between innovation within enterprises and the conditions under which they operate. This includes the challenges faced by employees in generating creative and innovative ideas and implementing new solutions. Two research hypotheses were put forward in this article. The first hypothesis, H1, assumes that a company’s overall profile is a crucial determinant in creating value through innovation within organizations. The second hypothesis, H2, assumes that market requirements in terms of creating customer value will drive employees to implement innovation defined in the company’s strategies. The importance of open innovation in business strategic decisions was also highlighted. Using statistical methods, these hypotheses were verified through a survey conducted in various enterprises.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 6.

Tytuł:: Value Co-Creation in Engineering Service Innovation: Resources and Capabilities Perspectives
Autorzy:: Gegužytė, Gintarė
Bagdonienė, Liudmila
Tematy:: service innovation
resources
capabilities
value co-creation
engineering company
Lithuania; Pokaż więcej
Wydawca:: Akademia Leona Koźmińskiego w Warszawie
Powiązania:: https://bibliotekanauki.pl/articles/1934115.pdf Link otwiera się w nowym oknie
Opis:: Purpose: This research focuses on firm resources and capabilities used for value co-creation in service innovation. Specifically, I investigated how service innovation is created in an in-ternational engineering company. The aim of this article is to reveal what resources and capa-bilities are employed by a service provider for value co-creation in the innovation project of engineering service and how they vary in particular stages of this project. Methodology: The research is based on qualitative methodology by a multi-case study strate-gy. Focus group discussion with senior managers and semi-structured interviews with project managers of the studied international engineering company were used as concrete data gather-ing methods. Data analysis was conducted using the content analysis method. Findings: The research revealed eight value co-creation activities accomplished by the engi-neering company and client during the engineering service innovation project. The activities are as follows: co-identification of the client’s problem, co-evaluation of ideas, co-defining of client’s requirements, co-analysis of environment, co-design, co-testing, and co-adoption, co-production, and co-activities after the launch. These activities are diffused in different project stages and demand a range of resources: expert knowledge, diagnostic, communication skills, trust, experience, technological equipment, human resources. Moreover, they require diverse capabilities: relational, innovative, analytical, negotiation, knowledge absorptive, planning, organizational flexibility, and cross-cultural. The intensity and variety of using the mentioned resources and capabilities differ relying on the value co-creation activity. Expert knowledge, communication skills as resources, and relational and innovative capabilities were empha-sized by the researchers most often. We hope these findings will represent a step toward a more coherent resource-based view (RBV) and service innovation theories. Implications: The study involved only one Lithuanian engineering company, so the research context may influence the findings. Another limitation is related to the small number of cases and research participants. Originality: Unlike previous studies that revealed the importance of single resources and ca-pabilities for service innovation, this study determined the range of resources and capabilities employed in different activities of engineering service innovation project stages, especially in the value co-creation activities performed by the engineering company and clients. Moreover, research also identified how resources and capabilities vary at different stages of these pro-jects.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 7.

Tytuł:: Koncepcja kształtowania i rozwoju miejskich obszarów funkcjonalnych na przykładzie woj. śląskiego
Strategic Concept of Shaping and Development of Urban Functional Areas in Silesian Voivodeship
Autorzy:: Kmieć, Tadeusz
Wrana, Krzysztof
Raczek, Mariusz
Kmieć, Błażej
Tematy:: Fostering creativity and innovation
integration of areas
regional development
strategic planning
urban functional areas
value creation; Pokaż więcej
Wydawca:: Polska Akademia Nauk. Czytelnia Czasopism PAN
Powiązania:: https://bibliotekanauki.pl/articles/2028743.pdf Link otwiera się w nowym oknie
Opis:: Current spatial planning system is based on sectorial dvisions or administrative structure. During occurring phase of transformation of cities and regions, functionally connected groups of cities also emerge. Such cities are becoming interdependent, especially by their labor markets. Apart from the causes and form of the process, contextual approach of development conditions is becoming more significant. The new approach to management of regional development has to be accompanied by preparation of new tools for objective delimitation of problem area and identifi cation of new development trends. Such approach will enable cities to become part of modern and globally competitive economy, partially by focusing on priorities for all partners. In European and national regional policy specific expectations are being made regarding development of cities and their functional areas. Those expectations are mainly related to development impulses on regional and cross-regional levels. Despite high requirements, tools and approaches for their development are insufficient. If urban functional areas are to become development poles, they require higher level of integration and systematic implementation of strategic development procedures. The aim of integration of urban functional areas is mostly found in quality and creating proper conditions for development of new activities and functions. If those areas have to fulfi ll their role in regional structure, they have to develop towards creating new values and relations between entities, which will result in innovation and creativity.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 8.

Tytuł:: Rozwój odpowiedzialnych wzorców konsumpcji jako stymulanta innowacji w marketingu dóbr i usług
The rise of socially responsible consumer behavior as a stimuli for innovations in marketing of goods and services
Autorzy:: Szuszkiewicz, Anita
Tematy:: consumer social reponsibility
consumer empowerment
prosumption
value co-creation
marketing innovation
społeczna odpowiedzialność konsumentów
wzmocnienie pozycji konsumenta
innowacje marketingowe
współtworzenie wartości z klientem
prosumpcja; Pokaż więcej
Wydawca:: Szkoła Główna Handlowa w Warszawie. Kolegium Zarządzania i Finansów
Powiązania:: https://bibliotekanauki.pl/articles/18055585.pdf Link otwiera się w nowym oknie
Opis:: Zmiany, które dokonują się w zakresie postaw i zachowań konsumentów w kierunku społecznie odpowiedzialnej konsumpcji, stanowią determinantę działań przedsiębiorstw w zakresie marketingu dóbr i usług oraz skłaniają je do wprowadzania innowacji w tym obszarze. Współczesny konsument jest nie tylko odbiorcą działań marketingowych, lecz także ich współtwórcą. Uważa się, iż rozpowszechnienie się społecznie odpowiedzialnej konsumpcji i wzmocnienie pozycji konsumenta na rynku skutkować będzie poszukiwaniem i implementacją innowacyjnych podejść i rozwiązań w zakresie marketingu dóbr i usług, do których zaliczyć można m.in. marketing kolaboracyjny, współtworzenie wartości z klientem czy platformizację. Z badań własnych autorki wynika, że przedsiębiorstwa nastawione na rynek konsumencki w znacznym stopniu angażują się w edukację konsumencką w zakresie konsumpcji ekologicznej jako formę komunikacji marketingowej oraz podejmują współpracę z konsumentami w zakresie rozwiązań umożliwiających ekologiczną konsumpcję.
The ongoing changes in attitudes and behaviors of consumers towards socially responsible consumption determine the activities of enterprises in the field of marketing of goods and services and encourage them to introduce innovations in this area. The modern consumer is not only the recipient of marketing activities, but also their co-creator. In the first of roles idicated, he is characterized by a critical approach to the received content and not being influenced by it, which forces companies to redefine their marketing strategies and focus on consumers who are aware and skeptical of traditional marketing tools and messages. Prosumers, in turn, as an entity actively participating in creating solutions, become a key component of the innovative potential of enterprises, also in relation to marketing practices. It is believed that the dissemination of socially responsible consumption and the strengthening of the consumer’s position on the market will result in the search and implementation of innovative app aches and solutions in the field of marketing of goods and services, including collaborative marketing, value co-creating with the client, platformization or use of Prosumer-oriented Relationship Management. The results of the “Consumer Social Responsibility Barometer” survey show that Poles do believe that consumers should not be indiscriminate in perception of advertising and treat promotional activities of enterprises with a distance. As for enterprises, they expect active cooperation with customers so that the business takes into account their needs and comments. The author’s own research shows that enterprises focused on the consumer market are largely involved in consumer education in the field of ecological consumption as a form of marketing communication and undertake cooperation with consumers in the field of solutions enabling ecological consumption, thus confirming the thesis related to transformations in the area of marketing in connection with the development of consumer social responsibility.
Dostawca treści:: Biblioteka Nauki

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