Temat: multimodal analysis

Skocz do pozycji: 1.

Tytuł:: Dissonant heritage in tourism promotion : certified tourism products in Poland
Autorzy:: Banaszkiewicz, Magdalena
Owsianowska, Sabina
Opis:: Purpose. The aim of this article is to present how different attractions, after having been certified as 'The Best Tourism Product' by the Polish Tourist Organization, become, to some extent, accepted as heritage. In other words, the paper examines how the system of certification supports the process of heritage commodification. Method. Qualitative research. Multimodal analysis was applied to investigate verbal and visual sources: descriptions, photographs and other graphic elements of the catalogues published by the Polish Tourist Organization, as well as websites presenting in detail tourism products which have received awards. Findings. Analysis of the gathered research material reveals the methods of (re)interpreting heritage in tourism promotion. Research and conclusions limitations. The research is a typical case study, which sheds light on cultural phenomenon, but cannot provide any general theory on heritage interpretation. We have limited the focus of the study to the Polish context. Furthermore, the heritage commodification is a very dynamic process, therefore it needs further exploration which would take new tourism products appearing in the region into consideration. Practical implications. The analysis provides potential avenues of enquiry adopting the perspective that heritage must be investigated in a performative context. It opens a discussion on how the Polish heritage is shaped and which stakeholders participate in this process. The awareness of the fact that discourse authorized by institutions shapes a preferred interpretation in which the values considered important for a given section of society are displayed, may be helpful for the different stakeholders who participate in the process of heritage commodification. Originality. The article adopts the concept of dissonance in heritage interpretation to the Polish context. The case study highlights the thesis that practice definitely overtakes theory when we weigh up the issues concerning the creation of heritage. Type of paper. The paper is based on the empirical research.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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Skocz do pozycji: 2.

Tytuł:: Event Detection System for the Penitentiary Institutions using Multimodal Data and Deep Networks
Autorzy:: Bilski, Piotr
Lewandowski, Marcin
Bilski, Adrian
Buchowicz, Andrzej
Olejnik, Jacek
Mazurek, Paweł
Jędrzejewski, Konrad
Tematy:: deep learning
posture-based event detection
multimodal analysis; Pokaż więcej
Wydawca:: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Instytut Informatyki Technicznej
Powiązania:: https://bibliotekanauki.pl/articles/59122866.pdf Link otwiera się w nowym oknie
Opis:: The aim of the paper is to present the distributed system for the unwanted event detection regarding inmates in the closed penitentiary facilities. The system processes large number of data streams from IP cameras (up to 180) and performs the event detection using Deep Learning neural networks. Both audio and video streams are processed to produce the classification outcome. The application-specific data set has been prepared for training the neural models. For the particular event types 3DCNN and YOLO architectures have been used. The system was thoroughly tested both in the laboratory conditions and in the actual facility. Accuracy of the particular event detection is on the satisfactory level, though problems with the particular events have been reported and will be dealt with in the future.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Visual culture and the style of college textbooks: a critical study
Autorzy:: MOLEK-KOZAKOWSKA, KATARZYNA
Tematy:: visual culture
multimodal analysis
visual literacy
textbook design; Pokaż więcej
Wydawca:: Uniwersytet Opolski
Powiązania:: https://bibliotekanauki.pl/articles/1008772.pdf Link otwiera się w nowym oknie
Opis:: This article aims at exploring and problematizing the role of visual designs, as applied in a selection of five popular recent college textbooks that introduce students to Cultural and Media Studies. It can be observed that academic textbooks are increasingly produced in alignment with the properties of contemporary visual culture. The article reviews some of these properties, focusing on the growing need for enhancing visual literacy. It presents the framework of multimodal analysis, as the textbook is co-constituted by verbal and visual modes, which are integrated through a common design. The analytic categories of multimodal analysis allow for a qualitative, yet systematic, examination of some compositional and semiotic resources that have been applied in textbooks. The analysis focuses on textbook typography, supra-textual organization, the number and choice of figures/tables/lists, the layout of pages, structure of chapter/section, and type and framing of visuals. This is followed by a function-oriented critical discussion of these stylistic properties and of the implications of certain compositional preferences for teaching/learning. The study identifies designs that result in diversifying and aestheticizing textbooks visually, as well as hierarchizing and objectivizing knowledge. While both advantages and disadvantages of currently popular designs can be found, attention is drawn to the fact that visually-enhanced designs might fail to engage students in critical reflection, simplify the issues, and divert attention from the merits of exposition/argument, particularly if students lack skills in visual literacy.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 4.

Tytuł:: Translation and music: a new subfield of translation studies. Challenges and opportunities
Autorzy:: Rędzioch-Korkuz, Anna
Tematy:: translation and music
song text
adaptation
singability
concepts
multimodal analysis; Pokaż więcej
Wydawca:: Oficyna Wydawnicza ATUT – Wrocławskie Wydawnictwo Oświatowe
Powiązania:: https://bibliotekanauki.pl/articles/53374776.pdf Link otwiera się w nowym oknie
Opis:: The subfield of translation and music has been considered a new area of interest of translation studies, falling under the umbrella term of audiovisual translation. Indeed, it shares similarities with the former, as it is also driven by the need to consider non-linguistic elements of translation. It exemplifies the turn towards multimodality, which has the potential to broaden the scope of research and to highlight the necessity to move beyond textual analyses. However, it seems that this potential leads to some pertinent questions that can challenge the status of fundamental principles of translation studies. This metatheoretical article attempts to demonstrate both challenges and opportunities created by this relatively new subfield and map it onto the current developments of translation studies.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: Concepts in multimodal discourse analysis with examples from video conferencing
Autorzy:: Norris, Sigrid
Tematy:: human–computer interaction
language and interaction
mediation
multimodal discourse analysis
multimodal (inter)action analysis; Pokaż więcej
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Powiązania:: https://bibliotekanauki.pl/articles/1152399.pdf Link otwiera się w nowym oknie
Opis:: This article presents theoretical concepts and methodological tools from multimodal (inter)action analysis that allow the reader to gain new insight into the study of discourse and interaction. The data for this article comes from a video ethnographic study (with emphasis on the video data) of 17 New Zealand families (inter)acting with family members via skype or facetime across the globe. In all, 84 social actors participated in the study, ranging in age from infant to 84 years old. The analysis part of the project, with data collected between December 2014 and December 2015, is ongoing. The data presented here was collected in December 2014 and has gone through various stages of analysis, ranging from general, intermediate to micro analysis. Using the various methodological tools and emphasising the notion of mediation, the article demonstrates how a New Zealand participant first pays focused attention to his engagement in the research project. He then performs a semantic/pragmatic means, indicating a shift in his focused attention. Here, it is demonstrated that a new focus builds up incrementally: As the participant begins to focus on the skype (inter)action with his sister and nieces, modal density increases and he establishes an emotive closeness. At this point, the technology that mediates the interaction is only a mundane aspect, taken for granted by the participants.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 6.

Tytuł:: A multimodal analysis of humour in Internet memes: A case study of the Podlaskie voivodeship’s promotional campaign
Autorzy:: Bury, Beata
Tematy:: memes
the Podlaskie Voivodeship
multimodal analysis
social media platforms; Pokaż więcej
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Powiązania:: https://bibliotekanauki.pl/articles/61842167.pdf Link otwiera się w nowym oknie
Opis:: This paper examines the strategic use of humour in Internet memes within the context of regional promotion, focusing on the case study of the Podlaskie Voivodeship’s promotional campaigns. Drawing on theoretical frameworks from humour theory, semiotics, and digital culture studies, this study employs multimodal analysis to explore how linguistic elements such as puns, wordplay, and cultural references are used to construct humorous narratives in memes. The paper investigates how these elements interact with visual components to enhance engagement and influence audience perceptions of Podlaskie’s regional identity. Through the analysis of memes sourced from Podlaskie’s official social media platforms, this research demonstrates how humour serves as a potent tool for challenging stereotypes, fostering regional pride, and promoting a positive image. The findings highlight the transformative potential of digital humour in cultural rebranding and understanding the dynamics of digital media in regional promotion strategies.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 7.

Tytuł:: Od demotywatorów do wideomemów na TikToku. Ewolucja memów internetowych
From demotivators to video memes on TikTok. The evolution of internet memes
Autorzy:: Kułaga, Wojciech
Opis:: The postmodern user of Web 2.0 platforms is simultaneously a participant in visual culture (also referred to by Sartori as a "culture of seeing"), in which images and audiovisual materials play a significant role. For this reason, the ethos of the image in the architecture of digital communication is strongly linked to the reorientation of the social and economic order of postmodernity—also described as the consumer society, the era of simulacra, multinational capitalism, or the spaces of "new visibility." Viewed through the lens of visual culture, memes—as cultural texts and products of the creative exchange of signs and symbols between individuals on the Internet—are an example of an intriguing practice of describing reality by combining audiovisual materials with commentary and sound. As the smallest elements of cultural inheritance, they constitute the fundamental building blocks of sign exchange between users.
Ponowoczesny użytkownik platform web 2.0 jest jednocześnie uczestnikiem kultury wizualnej (określanej przez Sartoriego także jako „kultura widzenia”), w której istotną rolę odgrywają obrazy i materiały audiowizualne. Z tego względu etos obrazu w architekturze komunikacji cyfrowej jest mocno powiązany z reorientacją społecznego i ekonomicznego porządku ponowoczesnego, określanego również jako społeczeństwo konsumpcyjne, epoka symulakrów, kapitalizm multinarodowy czy przestrzenie „nowej widzialności”. Patrząc przez pryzmat kultury wizualnej, memy jako teksty kultury i produkt kreatywnej wymiany znaków i symboli między jednostkami w Internecie są przykładem interesującej praktyki opisywania rzeczywistości za pomocą łączenia materiałów audiowizualnych z komentarzami oraz dźwiękami. Jako najmniejsze elementy dziedziczenia kulturowego stanowią podstawowy budulec wymiany znaków między użytkownikami.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

Książka

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Skocz do pozycji: 8.

Tytuł:: Multimodale Analyse von Interaktion im fremdsprachlichen Klassenzimmer
Multimodal analysis of interaction in a foreign language class
Autorzy:: Hoffmann, Sabine
Tematy:: interaction in foreign language classroom
conversation analysis
multimodal analysis
training for foreign language teaching.; Pokaż więcej
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Powiązania:: https://bibliotekanauki.pl/articles/914838.pdf Link otwiera się w nowym oknie
Opis:: The article offers a contribution to the interaction research in the foreign language teaching and learning. It starts with an overview of various research approaches to the foreign language teaching and learning, from the 60s to the present days. A multimodal analysis of an excerpt of videorecorded classroom interaction is then provided. The analysis is focused on several aspects of classroom participation and teaching sequences. Some implications of the present research for teachers' training are finally provided.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 9.

Tytuł:: Text-image relationships in contemporary fairy tales
Autorzy:: Yefymenko, Victoria
Tematy:: text
image
contemporary fairy tale
multimodal discourse analysis; Pokaż więcej
Wydawca:: Katolicki Uniwersytet Lubelski Jana Pawła II
Powiązania:: https://bibliotekanauki.pl/articles/1040211.pdf Link otwiera się w nowym oknie
Opis:: The article analyzes relations between the text and the image as two different semiotic modes in the framework of multimodal studies. Key theoretical approaches to this issue are outlined. Visual and verbal narratives are examined at three levels: ideational, interpersonal and textual. The ideational meaning system comprises actions, characters and circumstances. The interpersonal system covers a wide range of issues connected with interaction between the reader and the characters. The textual meaning is realized by giving prominence to certain objects in the image or the text. Logico-semantic relations of elaboration, enhancement and extension are revealed. Elaboration is characterized by clarification and exemplification, the image may be more general than the text, and vice versa. Enhancement relations include various circumstances (temporal, spatial, causal), besides, both the text and the image may enhance each other. Extension adds new, semantically unrelated information and offers alternative ways of story unfolding. The research is based on contemporary picture books (J. Scieszka, L. Anholt, F. French, R. Munsch) and illustrated fairy tales (E. Delessert, B. Ensor) and directed at revealing various types of text-image relations.
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 10.

Tytuł:: Osobowość marki jako technika perswazji na przykładzie reklamo-rozrywki bożonarodzeniowej - analiza multimodalna
Brand personality as a persuasive strategy in Christmas advertainments: A multimodal analysis
Autorzy:: Przemyk, Iwona
Opis:: This study offers a detailed description of multimodal construction of metaphorical brand personality communicated in Christmas advertainments and explains the role of persuasive strategies such as interdiscursivity, encoded brand associations and rapport-building emotional appeals in the enhancement of positive traits of that personality. The thesis is divided into three parts. Chapter One defines persuasive advertising discourse and provides theoretical insights into the evolution of TV advertisement and its transformation into advertainment fuelled by the gradual modification of persuasive strategies. It points to the fact that the explicitly conveyed product-oriented promotional messages have been replaced by multimodally designed and emotionally appealing genre promoting brands. Chapter Two is concerned with the potential of multimodal meaning construction in filmic texts, such as TV advertainments. First, it briefly outlines the development of Multimodal Discourse Analysis (Kress & van Leeuwen, 2006; Kress, 2010; Jewitt, Bezemer & O’Halloran, 2016) and defines the key terms. Next, it describes the multimodal design of persuasive strategies applied in advertainments, such as emotive appeals, cultural references and rhetorical figures forming positive brand associations.Chapter Three includes a comprehensive analysis of Sainsbury’s Christmas advertainments released in the period 2015–2017. The main objective of the analysis was to describe how brand personality is created cross-modally in terms of the persuasive strategies, namely encoded brand associations and rapport-building emotional appeals. The analysis draws on the taxonomy of verbo-visual rhetorical figures called “//rhetor.dixit//” (Rossolatos, 2013), Feng and O’Halloran’s (2013) framework for interpreting emotion which is multimodally designed in film and van Leeuwen’s (1999) multimodal music design. On the one hand, the findings of the analysis corroborate the diminishing role of language, both in the written and spoken form, in conveying persuasive messages. On the other hand, the study confirms the fact that brands are multimodally defined through cognitive and affective concepts. Furthermore, the study highlights the fact that brand personality seems to be a dynamic construct which develops over time and consequently adapts to the changes in the society at the level of values.
Głównym celem niniejszej pracy było opisanie sposobów tworzenia osobowości marki (brand personality) za pomocą środków multimodalnych w komercyjnym tekście perswazyjnym jakim jest reklamo-rozrywka bożonarodzeniowa (Christmas advertainment). W pracy wyjaśniono znaczenie takich strategii perswazji jak: interdyskursywność, tworzenie unikalnych skojarzeń związanych z marką i nawiązywanie więzi emocjonalnej z odbiorcami we wzmacnianiu pozytywnych cech tej osobowości. Praca została podzielona na trzy części. W rozdziale pierwszym zdefiniowano dyskurs reklamowy. Opisano również proces transformacji gatunku reklamy telewizyjnej (TV advertisement) w reklamo-rozrywkę (advertainment) z uwzględnieniem zmian zachodzących w stosowanych w reklamie strategiach perswazji. W rozdziale podkreślono zmianę formy dyskursu reklamowego: z przekazu jawnie promującego produkty w multimodalnie zaprojektowany i odwołujący się do emocji odbiorcy przekaz zorientowany na promocję marki.Rozdział drugi koncentruje się na wyjaśnieniu sposobów konstruowania multimodalnego przekazu reklamowego w tekstach filmowych takich jak reklamo-rozrywka. W pierwszej części rozdziału zawarto opis rozwoju multimodalnej analizy dyskursu (Kress i van Leeuwen, 2006; Kress, 2010; Jewitt, Bezemer i O’Halloran, 2016) i zdefiniowano kluczowe dla tej teorii terminy. Następnie omówiono multimodalne projektowanie perswazyjnego przekazu dążącego do wzbudzenia u odbiorców emocji, uwzględniającego odniesienia kulturowe, stosującego figury retoryczne i ukierunkowanego na tworzenie pozytywnych skojarzeń z marką.Rozdział trzeci zawiera analizę trzech filmowych przykładów reklamo-rozrywki bożonarodzeniowej wyprodukowanych i opublikowanych przez brytyjską firmę Sainsbury’s w latach 2015–2017. Głównym celem analizy było opisanie stworzonej multimodalnie osobowości marki z uwzględnieniem zastosowanych strategii perswazji takich jak wzbudzanie u odbiorców emocji i tworzenie pozytywnych skojarzeń z marką. W analizie odniesiono się do taksonomii werbalno-wizualnych figur retorycznych “//rhetor.dixit//” (Rossolatos, 2013). Zastosowano również teorię interpretowania emocji w multimodalnych tekstach filmowych (Feng and O’Halloran, 2013) oraz założenia multimodalnej analizy muzyki (van Leeuwen, 1999). Wyniki analizy potwierdzają malejące znaczenie języka mówionego i pisanego w przekazywaniu perswazyjnych komunikatów w reklamie. Analiza potwierdza również to, że marka jest definiowana multimodalnie za pomocą pojęć poznawczych oraz tych, które odwołują się do emocji. Ustalono ponadto, że osobowość marki jest dynamicznie budowana i dostosowywana do zmian zachodzących w społeczeństwie na poziome wyznawanych wartości.
Dostawca treści:: Repozytorium Uniwersytetu Jagiellońskiego

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