- Tytuł:
-
POKAŻ MI SWOJE LOGO – LOGO MIAST JAKO PŁASZCZYZNA WIZUALNA
Show me your logo – city logos as a visual plane - Autorzy:
- Makowska, Magdalena
- Tematy:
-
text linguistics
text-picture relation
multimodal text - Pokaż więcej
- Wydawca:
- Uniwersytet Warmińsko-Mazurski w Olsztynie
- Powiązania:
- https://bibliotekanauki.pl/articles/444672.pdf Link otwiera się w nowym oknie
- Opis:
- Public space more and more often makes use of multimodal texts, combining in them both linguistic and graphic-picture elements. The present article constitutes an attempt at a linguistic analysis of multimodal texts described on the example of city logos. The economization of perception as well as the willingness to present a given city in a way that is attractive for the recipient cause that this kind of text that a logo is, evolves continually. Simultaneously, logo still remains a whole which is coherent in functional and semantic terms and that, in turn, entitles it to be treated in terms of a semiotically arranged visual plane.
- Dostawca treści:
- Biblioteka Nauki
Artykuł